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Business models, diffusion of innovation and imitation: The case of online press

Author

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  • LYUBAREVA, Inna
  • ROCHELANDET, Fabrice
  • ETIENNE, Jean-Michel

Abstract

A body of literature shows the destabilizing role of ICT and change from analogue to digital in the cultural industries in general, and in press industry in particular. This literature demonstrates that constant experimentation and innovation in the area of organizational arrangements and business models (BM) has become a key competitive advantage. As a result, traditional BMs, which were dominant and stable in different cultural industries (such as media, film, music, publishing etc), have given rise to a multiplicity of arrangements in business management and the emergence of disruptive and innovative business models, which often successfully coexist in the same market segment. According to this view point, strategic and structural change is necessarily driven by competition or the need for efficiency. However alternative theories predicts that in depending on the industry structural characteristic, only early adopters of innovation may be driven by a desire to improve performance, whereas as an innovation spreads and organizational field becomes more established, there may be a push towards homogenization. The case of the French press is quite symptomatic of that standpoint. From the empirical analysis of 100 press websites observed over the period from 2004 to 2014, the paper substantiates the convergence process towards three dominant clusters of online BMs: “A minima Digital”, “Freebie Plus” and “Exploring Leaders”. Using a Random Effects Probit econometric model the paper puts forward that this isomorphic process is mainly due to the fact that mimetic behavior over-weights search for performance in French press.

Suggested Citation

  • LYUBAREVA, Inna & ROCHELANDET, Fabrice & ETIENNE, Jean-Michel, 2016. "Business models, diffusion of innovation and imitation: The case of online press," MPRA Paper 70084, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:70084
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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