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Outbound tourism from China: literature review and research agenda


  • Keating, Byron W.
  • Kriz, Anton


The rapid growth of China’s outbound tourism market has attracted a great deal of attention in recent years. However, the academic literature is still sparse in this area. Using a theoretical framework that synthesizes the key processes related to destination choice, the authors undertake a systematic review of the academic literature on outbound tourism from China. Stemming from this review, the paper provides some direction for future empirical research on this important topic. The authors also propose an episode model for travel planning, suggesting that traditional destination choice models may inadequately capture the nuances of destination choice in the Chinese context.

Suggested Citation

  • Keating, Byron W. & Kriz, Anton, 2008. "Outbound tourism from China: literature review and research agenda," MPRA Paper 40509, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:40509

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    References listed on IDEAS

    1. Luiz Moutinho & K.-H. Huarng & Tiffany Yu & C.-Y. Chen, 2008. "Modeling and forecasting tourism demand: the case of flows from Mainland China to Taiwan," Service Business, Springer;Pan-Pacific Business Association, vol. 2(3), pages 219-232, September.
    2. Eymann, Angelika & Ronning, Gerd, 1997. "Microeconometric models of tourists' destination choice," Regional Science and Urban Economics, Elsevier, vol. 27(6), pages 735-761, November.
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    Cited by:

    1. Seetaram, Neelu & Forsyth, Peter & Dwyer, Larry, 2016. "Measuring price elasticities of demand for outbound tourism using competitiveness indices," Annals of Tourism Research, Elsevier, vol. 56(C), pages 65-79.
    2. repec:eee:touman:v:32:y:2011:i:3:p:520-533 is not listed on IDEAS

    More about this item


    China; outbound tourism; destination choice; research agenda;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L8 - Industrial Organization - - Industry Studies: Services
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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