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Plastic Money/Credit Cards Charisma for Now and Then (A Thin Line between Easy Money and Risky Money)

Author

Listed:
  • Hasan, Syed Akif
  • Subhani, Muhammad Imtiaz
  • Osman, Ms. Amber

Abstract

The monetary rattle between consumption and affordability slammed the household severely for every now and then in all spheres of life from one pole to another. This research is an encomium on the charisma of plastic money, its usability and affordability while they are impacting on its preference to use. Friends and Family have an influence on the use of plastic money which is taken as a proxy of plastic money charisma while convenient use of plastic money along with spending adjustment and use of plastic money along with prediction of future income are the proxies of its usability and affordability. The findings reveal that the Plastic money has a charismatic appeal as it has an influential effect which is often endorsed by the family and friend. While, it is also investigated and concluded that plastic money also has its usability and affordability for the consumers.

Suggested Citation

  • Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "Plastic Money/Credit Cards Charisma for Now and Then (A Thin Line between Easy Money and Risky Money)," MPRA Paper 34739, University Library of Munich, Germany, revised 2011.
  • Handle: RePEc:pra:mprapa:34739
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    File URL: https://mpra.ub.uni-muenchen.de/34739/1/MPRA_paper_34739.pdf
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    References listed on IDEAS

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    1. Klaus Wertenbroch, 1998. "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, INFORMS, vol. 17(4), pages 317-337.
    2. Qi, Min & Yang, Sha, 2003. "Forecasting consumer credit card adoption: what can we learn about the utility function?," International Journal of Forecasting, Elsevier, vol. 19(1), pages 71-85.
    3. Hirschman, Elizabeth C, 1979. " Differences in Consumer Purchase Behavior by Credit Card Payment System," Journal of Consumer Research, Oxford University Press, vol. 6(1), pages 58-66, June.
    4. Yang, Sha & Markoczy, Livia & Qi, Min, 2007. "Unrealistic optimism in consumer credit card adoption," Journal of Economic Psychology, Elsevier, vol. 28(2), pages 170-185, April.
    5. Shefrin, Hersh M & Thaler, Richard H, 1988. "The Behavioral Life-Cycle Hypothesis," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 609-643, October.
    6. Carlson, Les & Grossbart, Sanford, 1988. " Parental Style and Consumer Socialization of Children," Journal of Consumer Research, Oxford University Press, vol. 15(1), pages 77-94, June.
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    Cited by:

    1. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Spending patterns in youth," MPRA Paper 37657, University Library of Munich, Germany.

    More about this item

    Keywords

    Plastic Money; Charisma; Usability; Affordability; Preference to use;

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics
    • N2 - Economic History - - Financial Markets and Institutions

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