Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm?
[Internet as Additional Distribution Channel - Synergy or Cannibalism]
In this article main advantages and disadvantages of internet distribution as additional channel were analysed. The profs were divided into real, illusory and ambiguous factors. Then threats and disadvantages were shown. The important issues concerning additional internet channel were also described . The last part of the article contains presentation of the survey conducted in 616 Polish internet shops. The investigation concerns multi-channel distribution.
|Date of creation:||Sep 2010|
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