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Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm?
[Internet as Additional Distribution Channel - Synergy or Cannibalism]

Author

Listed:
  • Chodak, Grzegorz

Abstract

In this article main advantages and disadvantages of internet distribution as additional channel were analysed. The profs were divided into real, illusory and ambiguous factors. Then threats and disadvantages were shown. The important issues concerning additional internet channel were also described . The last part of the article contains presentation of the survey conducted in 616 Polish internet shops. The investigation concerns multi-channel distribution.

Suggested Citation

  • Chodak, Grzegorz, 2010. "Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm?
    [Internet as Additional Distribution Channel - Synergy or Cannibalism]
    ," MPRA Paper 34180, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:34180
    as

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    File URL: https://mpra.ub.uni-muenchen.de/34180/1/MPRA_paper_34180.pdf
    File Function: original version
    Download Restriction: no

    References listed on IDEAS

    as
    1. Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G., 2002. "How Cannibalistic is the Internet Channel?," ERIM Report Series Research in Management ERS-2002-22-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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    Citations

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    Cited by:

    1. Chodak, Grzegorz & Latus, Łukasz, 2011. "Analiza metod dostarczania towarów przez polskie sklepy internetowe – wyniki badań
      [Analysis of Products Deliveries Methods Applyied in Polish Internet Shops – Results of Research]
      ," MPRA Paper 36714, University Library of Munich, Germany.

    More about this item

    Keywords

    distribution; internet shop; electronic commerce;

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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