A social perception of smoking cessation medication: A willingness-to-pay survey
Smoking is one of the main preventable causes of death in the world. There are several first-line pharmacological treatments available for smoking cessation. However, they are not very popular amongst smokers. There is evidence that smokers may not value these therapies in accordance with the scientific evidence. This paper provides evidence about the impact of subjective perceptions on the decision to use pharmacological treatments for smoking cessation and on the value that people place on these treatments. We conducted telephone interviews with 2011 members of the Spanish population (785 smokers, 590 ex-smokers and 636 never-smokers). We found that a large proportion of subjects (70% smokers, 67% ex-smokers and 59% never-smokers) did not show a positive willingness to pay for these therapies. The basic reason for refusing to pay anything at all was that they did not believe the therapies were effective. Mean willingness to pay (for those with a positive willingness to pay) was very similar for the three groups (€223/month for smokers, €225/month for ex-smokers and €213/month for never-smokers). We discuss whether social policy can be based on distorted preferences. We argue that Libertarian Paternalism can be used to guide social policy in the area of tobacco addiction.
|Date of creation:||Dec 2011|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: + 34 954 34 8913
Fax: + 34 954 34 9339
Web page: http://www.upo.es/econ/Email:
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Xavier Gin� & Dean Karlan & Jonathan Zinman, 2010.
"Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation,"
American Economic Journal: Applied Economics,
American Economic Association, vol. 2(4), pages 213-35, October.
- Gine, Xavier & Karlan, Dean & Zinman, Jonathan, 2009. "Put your money where your butt is : a commitment contract for smoking cessation," Policy Research Working Paper Series 4985, The World Bank.
When requesting a correction, please mention this item's handle: RePEc:pab:wpaper:11.13. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Publicación Digital - UPO)
If references are entirely missing, you can add them using this form.