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Digital Incentives in Surveys: Response Rates and Sociodemographic Effects in a Large-Scale Parental Nudge Intervention

Author

Listed:
  • Cortes, Kalena
  • Holzman, Brian
  • Gentry, Melissa
  • lambert, miranda

Abstract

This study examines how digital incentives influence survey participation and engagement in a large randomized controlled trial of parents across seven Texas school districts. We test how incentive amount and information about vendor options affect response behavior and explore differences by language background. Incentivized parents were more likely to start and complete surveys and claim gift cards, though Spanish-speaking parents exhibited distinct patterns—greater completion rates but lower redemption rates, often selecting essential-goods vendors. Increasing incentive value and providing advance information both improved engagement. Findings inform the design of equitable, effective digital incentive strategies for diverse populations.

Suggested Citation

  • Cortes, Kalena & Holzman, Brian & Gentry, Melissa & lambert, miranda, 2025. "Digital Incentives in Surveys: Response Rates and Sociodemographic Effects in a Large-Scale Parental Nudge Intervention," SocArXiv rtj4e_v1, Center for Open Science.
    • Handle: RePEc:osf:socarx:rtj4e_v1
    DOI: 10.31219/osf.io/rtj4e_v1
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    References listed on IDEAS

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    1. Charness, Gary & Gneezy, Uri & Halladay, Brianna, 2016. "Experimental methods: Pay one or pay all," Journal of Economic Behavior & Organization, Elsevier, vol. 131(PA), pages 141-150.
    2. Matthew A. Kraft & Manuel Monti-Nussbaum, 2017. "Can Schools Enable Parents to Prevent Summer Learning Loss? A Text-Messaging Field Experiment to Promote Literacy Skills," The ANNALS of the American Academy of Political and Social Science, , vol. 674(1), pages 85-112, November.
    3. Cortes, Kalena E. & Fricke, Hans & Loeb, Susanna & Song, David S. & York, Benjamin N., 2023. "When behavioral barriers are too high or low – How timing matters for text-based parenting interventions," Economics of Education Review, Elsevier, vol. 92(C).
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    More about this item

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • I24 - Health, Education, and Welfare - - Education - - - Education and Inequality
    • J15 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Minorities, Races, Indigenous Peoples, and Immigrants; Non-labor Discrimination

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