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Buying frenzies in durable-goods markets

Author

Listed:
  • Ting Liu

    (Department of Economics, Stony Brook University)

  • Pasquale Schiraldi

    (Department of Economics,London School of Economic)

Abstract

We explain why a durable-goods monopolist would like to create a shortage during the launch phase of a new product. We argue that this incentive arises from the presence of a second-hand market and uncertainty about consumers?willingness to pay for the good. Consumers are heterogeneous in their valuations. Some consumers are initially uninformed about their valuations and learn about them over time while others are informed through their lifetimes. Given demand uncertainty, first period sales may result in misallocation and lead to active trading on secondary market after the uncertainty is resolved. We characterize conditions under which the monopolist would like to restrict sales and generate a buying frenzy. We show how the monopolist may benefit from an active second-hand market.

Suggested Citation

  • Ting Liu & Pasquale Schiraldi, 2012. "Buying frenzies in durable-goods markets," Department of Economics Working Papers 12-07, Stony Brook University, Department of Economics.
  • Handle: RePEc:nys:sunysb:12-07
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    Cited by:

    1. Pascal Courty & Javad Nasiry, 2016. "Product Launches and Buying Frenzies: A Dynamic Perspective," Production and Operations Management, Production and Operations Management Society, vol. 25(1), pages 143-152, January.

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    More about this item

    JEL classification:

    • N0 - Economic History - - General
    • R14 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Land Use Patterns
    • J01 - Labor and Demographic Economics - - General - - - Labor Economics: General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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