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Cultura, identidad e imagen organizacional: desarrollo de una metodología para su estudio en la Universidad

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  • Pujol-Cols, Lucas J.
  • Foutel, Mariana

Abstract

La cultura, la identidad y la imagen organizacional constituyen tres partes interrelacionadas de un mismo sistema de construcción de significado que define a la organización en sus elementos más constitutivos. Los componentes de esta tríada conceptual constituyen variables críticas para la gestión universitaria al condicionar fuertemente los procesos involucrados en la adopción de decisiones estratégicas, tácticas y operativas. Con sustento en una revisión bibliográfica y en la experiencia adquirida por los autores a través de sus años de estudio del sistema universitario argentino, en este artículo se propone una metodología para el estudio de la cultura, la identidad y la imagen organizacional en una organización universitaria, proporcionando guías útiles tanto para investigadores interesados en el objeto de estudio como para actores involucrados en la gestión.

Suggested Citation

  • Pujol-Cols, Lucas J. & Foutel, Mariana, 2018. "Cultura, identidad e imagen organizacional: desarrollo de una metodología para su estudio en la Universidad," Nülan. Deposited Documents 2986, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:2986
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    References listed on IDEAS

    as
    1. Stanley G. Harris, 1994. "Organizational Culture and Individual Sensemaking: A Schema-Based Perspective," Organization Science, INFORMS, vol. 5(3), pages 309-321, August.
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