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Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry

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  • González, Julia

Abstract

This article studies the preference structure of frozen fried potatoes consumers in Mar del Plata, Argentina, and the effect of changes in market structure and the addition of a new product on prices, market shares, and welfare. Heterogeneity in consumer preferences is found, driven by demographic characteristics. Consumer surplus would decrease with a merger between the two smaller firms of the market, and would increase if the market turned into a single-product firms industry. The results emphasize the importance of both agronomic issues and consumer preferences for the success of the introduction of a credence-attribute in a food industry.

Suggested Citation

  • González, Julia, 2012. "Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry," Nülan. Deposited Documents 1674, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:1674
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    File URL: https://nulan.mdp.edu.ar/id/eprint/1674/1/01375.pdf
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