A Theory of Bundling Advertisements in Media Markets
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More about this item
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-COM-2017-01-08 (Industrial Competition)
- NEP-CUL-2017-01-08 (Cultural Economics)
- NEP-MIC-2017-01-08 (Microeconomics)
- NEP-MKT-2017-01-08 (Marketing)
- NEP-UPT-2017-01-08 (Utility Models & Prospect Theory)
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