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Le management des activités culturelles et de loisirs: questions stratégiques et état des recherches académiques

Author

Listed:
  • FILSER, Marc

    (LEG-CERMAB - CNRS - IAE - Université de Bourgogne)

Abstract

La recherche académique en management des activités culturelles et de loisirs est un courant récent, apparu au début des années 90, mais dont la production est importante et éclectique. Trois axes peuvent être identifiés pour structurer ces recherches:l'analyse du comportement du public, la stratégie des institutions et la gestion de leurs décisions opérationnelles dans les domaines de la tarification, de la communication et de la distribution. Cet article analyse la convergence de ces recherches vers les interrogations opérationnelles des institutions du secteur./ Management of culture and leisure is a relatively new field for the academic research. It began to structure in the early 90's, and leads to a dynamic and eclectic flow of contributions. Three major areas are investigated : the behaviour of public, strategic decision making by institutions, and operational implementation of this strategy, most notably in the areas of pricing, communication and distribution. This paper investigates the convergence of academic research with strategic expectations of the institutions in the sector of culture and leisure activities.

Suggested Citation

  • FILSER, Marc, 2005. "Le management des activités culturelles et de loisirs: questions stratégiques et état des recherches académiques," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2005-01, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    • Handle: RePEc:lat:gstion:2005-01
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    References listed on IDEAS

    as
    1. FILSER, Marc & ANTEBLIAN, Blandine, 1999. "Actes de la 3ème Journée de Recherche en Marketing de Bourgogne. Distribution. Dijon, 26 novembre 1998," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne JRMB03, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    2. repec:ipg:wpaper:2014-373 is not listed on IDEAS
    3. Philippe Agid & Jean-Claude Tarondeau, 2003. "Manager les activités culturelles," Revue française de gestion, Lavoisier, vol. 142(1), pages 103-112.
    4. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    5. Stéphanie Chatelain-Ponroy, 2001. "Management Control and the Museums," Post-Print halshs-00460654, HAL.
    6. Isabelle Assassi, 2003. "Spécificités du produit culturel.. L'exemple du spectacle vivant," Revue française de gestion, Lavoisier, vol. 142(1), pages 129-146.
    7. Dominique Bourgeon, 2001. "La Communication des Institutions Culturelles dans le Domaine des Arts du Spectacle Vivant en France," Post-Print halshs-00498188, HAL.
    8. Dominique Bourgeon & Marc Filser, 1993. "Les Apports du Modèle Expérientiel à l'Analyse du Comportement dans le Domaine Culturel : une Exploration Conceptuelle et Méthodologique," Post-Print halshs-00498907, HAL.
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