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Conceptualizing the determinants of tourism destination choice through perceived value
[Conceptualisation des déterminants du choix d'une destination touristique par la valeur perçue]

Author

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  • Karim Khelifi

    (UA - Université d'Angers)

Abstract

Tourism decision-making is a complex and unique process influenced by social, economic, financial, environmental, cultural and psychological factors. It also depends on goals, travel opportunities, communication efforts and many other internal and external variables (Smallman and Moore, 2010). However, according to the classic, normative and routine decision-making process (Howard and Sheth, 1969; Croutsche, 2003; Decrop, 2019), tourists' vacation decision-making tends to go through the same behavioral stages, although the time between stages can vary considerably. It can be instantaneous, or take years depending on individual circumstances (Pizam and Mansfeld, 2000), and ultimately boils down to weighing up the pros and cons of each alternative choice (Smallman and Moore, 2010; Sirakaya and Woodside, 2005). Consumers' subjective assessment of perceived benefits (advantages or gains) and sacrifices (disadvantages or "drawbacks") is known under the concept of perceived value (Kotler et al., 2006) and is of great interest to marketers.

Suggested Citation

  • Karim Khelifi, 2023. "Conceptualizing the determinants of tourism destination choice through perceived value [Conceptualisation des déterminants du choix d'une destination touristique par la valeur perçue]," Post-Print hal-04348660, HAL.
    • Handle: RePEc:hal:journl:hal-04348660
    Note: View the original document on HAL open archive server: https://hal.science/hal-04348660
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    References listed on IDEAS

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