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Motivations and perceived value of volunteer tourists from Hong Kong

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  • Lo, Ada S.
  • Lee, Candy Y.S.

Abstract

This study examines the motivational factors and perceived value of Hong Kong volunteer tourists. The results of a focus group and in-depth interviews reveal five main motives for travelers to partake in volunteer trips: cultural immersion and interaction with the local people; desire to give back and show love and concern; a shared experience with family members and an educational opportunity for children; religious involvement; and escape from everyday life. The perceived value of these volunteer travelers includes personal growth and development, relationship enhancement, and change in perspective on life. The factors influencing their future decision to participate in volunteer tourism include time, financial ability, safety and health issues, arrangements and scale of the tour, and reputation of the organizer.

Suggested Citation

  • Lo, Ada S. & Lee, Candy Y.S., 2011. "Motivations and perceived value of volunteer tourists from Hong Kong," Tourism Management, Elsevier, vol. 32(2), pages 326-334.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:2:p:326-334
    DOI: 10.1016/j.tourman.2010.03.002
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    References listed on IDEAS

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    3. Brett Bruyere & Silas Rappe, 2007. "Identifying the motivations of environmental volunteers," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 50(4), pages 503-516.
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    2. Heesup Han & Bo Meng & Bee-Lia Chua & Hyungseo Bobby Ryu, 2020. "Hedonic and Utilitarian Performances as Determinants of Mental Health and Pro-Social Behaviors among Volunteer Tourists," IJERPH, MDPI, vol. 17(18), pages 1-14, September.
    3. Claudia-Elena Țuclea & Diana-Maria Vrânceanu & Carmen-Eugenia Năstase, 2020. "The Role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the Travel Planning Process," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
    4. Chia Hsin EuseBio Leou & Suk Ha Grace Chan & Yang Marco Li & Yang Carol Song, 2016. "Influences of Macau Visitor Expectations on Purchase and Behavioural Intention: Perspectives of Low-cost Carrier Passengers," International Business Research, Canadian Center of Science and Education, vol. 9(10), pages 127-139, October.
    5. Thompson, Jamie & Taheri, Babak, 2020. "Capital deployment and exchange in volunteer tourism," Annals of Tourism Research, Elsevier, vol. 81(C).
    6. Li Jiang & Thomas Eck & Soyoung An, 2022. "A Study on the Effect of Emotional Solidarity on Memorable Tourism Experience and Destination Loyalty in Volunteer Tourism," SAGE Open, , vol. 12(1), pages 21582440221, March.
    7. Heesup Han & Soyeun Lee & Bo Meng & Bee-Lia Chua & Hyungseo Bobby Ryu, 2020. "The Relative Importance of Volunteer Tourism (Sustainable/Pro-Social Form of Tourism) Motivation Factors for Young Tourists: A Descriptive Analysis by Continents, Gender, and Frequency," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    8. Pan, Tze-Jen, 2012. "Motivations of volunteer overseas and what have we learned – The experience of Taiwanese students," Tourism Management, Elsevier, vol. 33(6), pages 1493-1501.
    9. Caicedo-Barreth Alba & Pavón Enrique Santos & Santos Luís Lima, 2020. "Competitiveness of Guayaquil towards bleisure tourism," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 10(2), pages 118-133, December.
    10. Beatrice Avolio & Ma. Belén Prados-Peña & Eduardo Pardo, 2024. "Volunteer Tourism: A Systematic Literature Review," SAGE Open, , vol. 14(2), pages 21582440241, June.
    11. Sharon McLennan, 2014. "Medical voluntourism in Honduras: ‘Helping’ the poor?," Progress in Development Studies, , vol. 14(2), pages 163-179, April.
    12. Chen Zhao & Huawen Shen, 2024. "The Moderating Effect of Ski Influencer on Ski Tourism Intention," SAGE Open, , vol. 14(2), pages 21582440241, April.
    13. Wong, Jimmy & Newton, Joshua D. & Newton, Fiona J., 2014. "Effects of power and individual-level cultural orientation on preferences for volunteer tourism," Tourism Management, Elsevier, vol. 42(C), pages 132-140.
    14. Valeriia Shcherbak & Liudmyla Dorokhova & Viktoriia Riashchenko & Oleksandr Dorokhov & Valentina Djakona & Oleksii Yermolenko, 2024. "Geoinformation Internet Platform for Interactive Charity Tourism in the Current Realities of Ukraine," Tourism and Hospitality, MDPI, vol. 5(4), pages 1-18, November.
    15. Dan Yao & Ke Zhang & Lin Wang & Rob Law & Mu Zhang, 2020. "From Religious Belief to Intangible Cultural Heritage Tourism: A Case Study of Mazu Belief," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    16. Heesup Han & Antonio Ariza-Montes & Pilar Tirado-Valencia & Soyeun Lee, 2020. "Volunteering Attitude, Mental Well-Being, and Loyalty for the Non-Profit Religious Organization of Volunteer Tourism," Sustainability, MDPI, vol. 12(11), pages 1-16, June.
    17. Karim Khelifi, 2023. "Conceptualizing the determinants of tourism destination choice through perceived value [Conceptualisation des déterminants du choix d'une destination touristique par la valeur perçue]," Post-Print hal-04348660, HAL.
    18. Wearing, Stephen & McGehee, Nancy Gard, 2013. "Volunteer tourism: A review," Tourism Management, Elsevier, vol. 38(C), pages 120-130.
    19. Smaro Boura & Orestis Vathis & Asteris Huliaras & Nikolaos Tzifakis, 2022. "Do in‐kind donations promote cooperation among non‐governmental organisations? Lessons from the Greek refugee crisis," Journal of International Development, John Wiley & Sons, Ltd., vol. 34(1), pages 130-144, January.
    20. Tomazos, Kostas & Butler, Richard, 2012. "Volunteer tourists in the field: A question of balance?," Tourism Management, Elsevier, vol. 33(1), pages 177-187.
    21. Tomazos, Kostas & O'Gorman, Kevin & MacLaren, Andrew C, 2017. "From leisure to tourism: How BDSM demonstrates the transition of deviant pursuits to mainstream products," Tourism Management, Elsevier, vol. 60(C), pages 30-41.
    22. Heesup Han & Soyeun Lee & Sunghyup Sean Hyun, 2020. "Tourism and Altruistic Intention: Volunteer Tourism Development and Self-Interested Value," Sustainability, MDPI, vol. 12(5), pages 1-14, March.
    23. Alvarez, Maria D. & Campo, Sara, 2014. "The influence of political conflicts on country image and intention to visit: A study of Israel's image," Tourism Management, Elsevier, vol. 40(C), pages 70-78.
    24. Xinwei Su & Xi Li & Yingchuang Wang & Zhiming Zheng & Yuanshui Huang, 2020. "Awe of Intangible Cultural Heritage: The Perspective of ICH Tourists," SAGE Open, , vol. 10(3), pages 21582440209, July.
    25. Zhou, Long & Li, Yixin & Cheng, Jialin & Qin, Yu & Shen, Guoqiang & Li, Bin & Yang, Huajie & Li, Sihong, 2023. "Understanding the aesthetic perceptions and image impressions experienced by tourists walking along tourism trails through continuous cityscapes in Macau," Journal of Transport Geography, Elsevier, vol. 112(C).

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