IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i11p4618-d367744.html
   My bibliography  Save this article

Volunteering Attitude, Mental Well-Being, and Loyalty for the Non-Profit Religious Organization of Volunteer Tourism

Author

Listed:
  • Heesup Han

    () (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Antonio Ariza-Montes

    () (Department of Management, Universidad Loyola Andalucía, C/Escritor Castilla Aguayo, 4 14004 Córdoba, Spain)

  • Pilar Tirado-Valencia

    () (Financial Economics and Accounting Department, Universidad Loyola Andalucía, C/Escritor Castilla Aguayo, 4 14004 Córdoba, Spain)

  • Soyeun Lee

    () (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

Abstract

The present research aimed to explore volunteer travelers’ loyalty formation for the non-profit religious organization of volunteer tourism by considering the gender influence. A quantitative process along with a survey method was utilized to attain the research purpose. Our empirical results showed that awareness of the need, performance of the organization, attitude, and the mental well-being were critical contributors to increasing loyalty. Attitude and mental well-being were vital mediators. The performance of the non-profit religious organization included a comparative importance in building loyalty. In addition, gender moderated the effect of awareness of the need and performance of the organization on the travelers’ attitudes toward it. As very little is known about volunteer tourists’ behaviors, the current study satisfactorily provides an apparent comprehension regarding how their loyalty for the non-profit religious organization is generated and what factors drive this loyalty.

Suggested Citation

  • Heesup Han & Antonio Ariza-Montes & Pilar Tirado-Valencia & Soyeun Lee, 2020. "Volunteering Attitude, Mental Well-Being, and Loyalty for the Non-Profit Religious Organization of Volunteer Tourism," Sustainability, MDPI, Open Access Journal, vol. 12(11), pages 1-16, June.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4618-:d:367744
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/11/4618/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/12/11/4618/
    Download Restriction: no

    References listed on IDEAS

    as
    1. Wearing, Stephen & McGehee, Nancy Gard, 2013. "Volunteer tourism: A review," Tourism Management, Elsevier, vol. 38(C), pages 120-130.
    2. Wang, Chunyang & Qu, Hailin & Hsu, Maxwell K., 2016. "Toward an integrated model of tourist expectation formation and gender difference," Tourism Management, Elsevier, vol. 54(C), pages 58-71.
    3. Kristína Pompurová & Radka Marčeková & Ľubica Šebová & Jana Sokolová & Matej Žofaj, 2018. "Volunteer Tourism as a Sustainable Form of Tourism—The Case of Organized Events," Sustainability, MDPI, Open Access Journal, vol. 10(5), pages 1-12, May.
    4. Troebs, Cord-Christian & Wagner, Tillmann & Heidemann, F., 2018. "Transformative retail services: Elevating loyalty through customer well-being," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 198-206.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Lo, Ada S. & Lee, Candy Y.S., 2011. "Motivations and perceived value of volunteer tourists from Hong Kong," Tourism Management, Elsevier, vol. 32(2), pages 326-334.
    7. Robert Ryan & Rachel Kaplan & Robert Grese, 2001. "Predicting Volunteer Commitment in Environmental Stewardship Programmes," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 44(5), pages 629-648.
    8. Newton, Joshua D. & Tsarenko, Yelena & Ferraro, Carla & Sands, Sean, 2015. "Environmental concern and environmental purchase intentions: The mediating role of learning strategy," Journal of Business Research, Elsevier, vol. 68(9), pages 1974-1981.
    9. Kwon, Wi-Suk & Englis, Basil & Mann, Manveer, 2016. "Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern," Journal of Business Research, Elsevier, vol. 69(2), pages 815-822.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    non-profit religious organization; volunteers; mental well-being; gender; attitude; loyalty;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4618-:d:367744. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (XML Conversion Team). General contact details of provider: https://www.mdpi.com/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.