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Hedonic and Utilitarian Performances as Determinants of Mental Health and Pro-Social Behaviors among Volunteer Tourists

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  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Bo Meng

    (Department of Tourism Management, Shanxi University, No. 92 Wucheng Road, Taiyuan 030006, China)

  • Bee-Lia Chua

    (Department of Food Service and Management, Faculty of Food Science and Technology, Universiti Putra Malaysia, Serdang 43400, Malaysia)

  • Hyungseo Bobby Ryu

    (College of Health Sciences, Food Franchise Department, Kyungnam University, 7 Kyungnamdaehak-Ro, Masanhappo-Gu, Changwon 51767, Korea)

Abstract

International volunteer tourism is an emerging and sustainable trend of the global tourism industry. In this study, we attempted to provide a clear comprehension of volunteer tourists’ mental health increase and pro-social intention formation. A survey method and quantitative approach were used. Our result from the structural analysis showed that hedonic and utilitarian performances, mental health, and volunteer tourism engagement had significant associations and that these relationships contributed to improving pro-social intention. In addition, results from the metric invariance assessment revealed that the volunteer tourism engagement and pro-social intention relation was under the significant influence of problem awareness and ascribed responsibility. Mental health and engagement acted as significant mediators. The comparative importance of volunteer tourism engagement was uncovered. Overall, our results provided a sufficient understanding of volunteer tourists’ pro-social decision-making process and behaviors.

Suggested Citation

  • Heesup Han & Bo Meng & Bee-Lia Chua & Hyungseo Bobby Ryu, 2020. "Hedonic and Utilitarian Performances as Determinants of Mental Health and Pro-Social Behaviors among Volunteer Tourists," IJERPH, MDPI, vol. 17(18), pages 1-14, September.
  • Handle: RePEc:gam:jijerp:v:17:y:2020:i:18:p:6594-:d:411757
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    References listed on IDEAS

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    1. Nicole M. Steele & Bryan Rodgers & Gerard J. Fogarty, 2020. "The Relationships of Experiencing Workplace Bullying with Mental Health, Affective Commitment, and Job Satisfaction: Application of the Job Demands Control Model," IJERPH, MDPI, vol. 17(6), pages 1-14, March.
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    4. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1302-1312, December.
    5. Se Jin Park & Soo Yeon Kim & Eun-Sun Lee & Subin Park, 2020. "Associations among Employment Status, Health Behaviors, and Mental Health in a Representative Sample of South Koreans," IJERPH, MDPI, vol. 17(7), pages 1-12, April.
    6. Wong, Jimmy & Newton, Joshua D. & Newton, Fiona J., 2014. "Effects of power and individual-level cultural orientation on preferences for volunteer tourism," Tourism Management, Elsevier, vol. 42(C), pages 132-140.
    7. Heesup Han & Sunghyup S. Hyun, 2019. "Green indoor and outdoor environment as nature‐based solution and its role in increasing customer/employee mental health, well‐being, and loyalty," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 629-641, May.
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    9. Brown, James R., 2020. "The competitive structure of restaurant retailing: the impact of hedonic-utilitarian patronage motives," Journal of Business Research, Elsevier, vol. 107(C), pages 233-244.
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