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Identifying the motivations of environmental volunteers


  • Brett Bruyere
  • Silas Rappe


The natural environment benefits greatly from the work of volunteers. However, little is known as to why people are willing to volunteer their time to such programs. The study participants were 401 volunteers from six natural resource organizations. The study identified and assessed motivations of volunteers within the conservation and natural resources arena. The results suggest that there are many volunteer motivations, although 'helping the environment' clearly emerged as most important. Second-tier motivations included 'improving areas that volunteers use for their own recreation', 'expressing their values', 'learning about the natural environment' and 'socializing with people with similar interests'. Managers need to consider these motivations, developing programs in order to provide volunteers with an experience that meets their motivations. By developing programs with volunteer motivations in mind, managers will better be able to recruit and retain volunteers within their organizations.

Suggested Citation

  • Brett Bruyere & Silas Rappe, 2007. "Identifying the motivations of environmental volunteers," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 50(4), pages 503-516.
  • Handle: RePEc:taf:jenpmg:v:50:y:2007:i:4:p:503-516
    DOI: 10.1080/09640560701402034

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    Cited by:

    1. Kuckertz, Andreas & Wagner, Marcus, 2010. "The influence of sustainability orientation on entrepreneurial intentions -- Investigating the role of business experience," Journal of Business Venturing, Elsevier, vol. 25(5), pages 524-539, September.
    2. repec:eee:touman:v:33:y:2012:i:1:p:177-187 is not listed on IDEAS
    3. repec:eee:ecolec:v:147:y:2018:i:c:p:365-372 is not listed on IDEAS
    4. Mel Galbraith & Barbara Bollard-Breen & David R. Towns, 2016. "The Community-Conservation Conundrum: Is Citizen Science the Answer?," Land, MDPI, Open Access Journal, vol. 5(4), pages 1-16, October.
    5. repec:gam:jsusta:v:11:y:2019:i:8:p:2324-:d:223861 is not listed on IDEAS
    6. Kim, Chung Hee & Amaeshi, Kenneth & Harris, Simon & Suh, Chang-Jin, 2013. "CSR and the national institutional context: The case of South Korea," Journal of Business Research, Elsevier, vol. 66(12), pages 2581-2591.
    7. repec:eee:touman:v:33:y:2012:i:6:p:1493-1501 is not listed on IDEAS
    8. repec:eur:ejmsjr:485 is not listed on IDEAS
    9. Marisa R. Ferreira & Teresa Proença & João F. Proença, 2011. "An Empirical Analysis about Motivations among Hospital Volunteers," FEP Working Papers 418, Universidade do Porto, Faculdade de Economia do Porto.
    10. repec:eee:touman:v:32:y:2011:i:2:p:326-334 is not listed on IDEAS

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