Actes de la 3ème Journée de Recherche en Marketing de Bourgogne. Distribution. Dijon, 26 novembre 1998
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- FILSER, Marc, 2005. "Le management des activités culturelles et de loisirs: questions stratégiques et état des recherches académiques," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2005-01, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
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Keywordsdistribution; nouvelles formes de vente; comportement du consommateur; choix de produit; choix de point de vente;
All these keywords.
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