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Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation

Author

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  • Stutzer, Alois

    () (University of Basel)

  • Götte, Lorenz

    () (University of Bonn)

  • Zehnder, Michael

    () (University of Zurich)

Abstract

In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this "active-decision" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand.

Suggested Citation

  • Stutzer, Alois & Götte, Lorenz & Zehnder, Michael, 2006. "Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation," IZA Discussion Papers 2064, Institute for the Study of Labor (IZA).
  • Handle: RePEc:iza:izadps:dp2064
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    References listed on IDEAS

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    1. Kahneman, Daniel & Ritov, Ilana & Schkade, David A, 1999. "Economic Preferences or Attitude Expressions?: An Analysis of Dollar Responses to Public Issues," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 203-235, December.
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    3. Bruno S. Frey, 1997. "Not Just for the Money," Books, Edward Elgar Publishing, number 1183, April.
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    5. Akerlof, George A, 1991. "Procrastination and Obedience," American Economic Review, American Economic Association, vol. 81(2), pages 1-19, May.
    6. Moffitt, Robert A., 1999. "New developments in econometric methods for labor market analysis," Handbook of Labor Economics,in: O. Ashenfelter & D. Card (ed.), Handbook of Labor Economics, edition 1, volume 3, chapter 24, pages 1367-1397 Elsevier.
    7. Morwitz, Vicki G & Johnson, Eric J & Schmittlein, David C, 1993. " Does Measuring Intent Change Behavior?," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 46-61, June.
    8. Samuelson, William & Zeckhauser, Richard, 1988. "Status Quo Bias in Decision Making," Journal of Risk and Uncertainty, Springer, vol. 1(1), pages 7-59, March.
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    Cited by:

    1. Hintermann, Beat & Lange, Andreas, 2013. "Learning abatement costs: On the dynamics of the optimal regulation of experience goods," Journal of Environmental Economics and Management, Elsevier, vol. 66(3), pages 625-638.
    2. Sun, Tianshu & Lu, Susan Feng & Jin, Ginger Zhe, 2016. "Solving shortage in a priceless market: Insights from blood donation," Journal of Health Economics, Elsevier, vol. 48(C), pages 149-165.
    3. Fehr, Ernst & Hoff, Karla, 2011. "Tastes, Castes, and Culture: The Influence of Society on Preferences," IZA Discussion Papers 5919, Institute for the Study of Labor (IZA).
    4. van Dalen, Hendrik P. & Henkens, Kène, 2014. "Comparing the effects of defaults in organ donation systems," Social Science & Medicine, Elsevier, vol. 106(C), pages 137-142.
    5. Tianshu Sun & Susan Feng Lu & Ginger Zhe Jin, 2015. "Solving Shortage in a Priceless Market: Insights from Blood Donation," NBER Working Papers 21312, National Bureau of Economic Research, Inc.
    6. Peters, Jörg & Langbein, Jörg & Roberts, Gareth, 2016. "Policy evaluation, randomized controlled trials, and external validity—A systematic review," Economics Letters, Elsevier, vol. 147(C), pages 51-54.

    More about this item

    Keywords

    field experiment; pro-social behavior; active decision; blood donation;

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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