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Active decisions and pro-social behavior : a field experiment on blood donation

Author

Listed:
  • Stutzer, Alois

    (University of Basel)

  • Götte, Lorenz
  • Zehnder, Michael

    (University of Basel)

Abstract

In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blooddonation. We find that this "active-decision" intervention substantially increases the actual donation behavior of people who have not fully formed references beforehand.

Suggested Citation

  • Stutzer, Alois & Götte, Lorenz & Zehnder, Michael, 2006. "Active decisions and pro-social behavior : a field experiment on blood donation," Working papers 2006/04, Faculty of Business and Economics - University of Basel.
  • Handle: RePEc:bsl:wpaper:2006/04
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    References listed on IDEAS

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    More about this item

    Keywords

    active decision; pro-social behavior; field experiment; blood donation;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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