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Televisión y divorcio: evidencias de las novelas en Brasil

Author

Listed:
  • Alberto Chong
  • Eliana La Ferrara

Abstract

En este trabajo se analiza el vínculo entre la televisión y el divorcio en Brasil mediante el estudio de la variación en la distribución temporal de la disponibilidad de la señal de Rede Globo —la red televisiva que tenía prácticamente el monopolio de las telenovelas en el país— en zonas municipales. Se emplean tres rondas de datos de censo (1970, 1980 y 1991) y se controlan los efectos fijos por área y por características que varían con el tiempo, y se descubre que la parte de la población femenina que se separa o divorcia aumenta considerablemente una vez que la señal de Globo llega a la localidad. El efecto es robusto al control de factores determinantes potenciales de la estrategia de entrada de Globo y es más fuerte aún en el caso de zonas relativamente más pequeñas, donde la señal llega a un sector mayor de la población.

Suggested Citation

  • Alberto Chong & Eliana La Ferrara, 2009. "Televisión y divorcio: evidencias de las novelas en Brasil," Research Department Publications 4621, Inter-American Development Bank, Research Department.
  • Handle: RePEc:idb:wpaper:4621
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Divorce; Television; Brazil; Soap Operas; Media; Women; Empowerment;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • J12 - Labor and Demographic Economics - - Demographic Economics - - - Marriage; Marital Dissolution; Family Structure
    • N36 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - Latin America; Caribbean

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