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Using big data to measure cultural tourism in Europe with unprecedented precision

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Abstract

International tourism statistics are notorious for being over-aggregated, lacking information about the tourist, available with a lag, and often provided only at the annual level. In response to this, we suggest a unique complementary approach that is computer-science driven and relies on big data collected from a leading travel portal. The novel approach enables us to obtain a systematic, consistent, and reliable approximation for tourism flows, and this with unparalleled precision, frequency, and depth of information. Our approach delivers also an unprecedented list of all tourist attractions in a country, along with data on the popularity and quality of these attractions. We provide validity tests of the approach pursued and present one application of the data by illuminating the patterns and changes in travel flows in selected European destinations during and after the Covid-19 pandemic. This project opens a range of new research questions and possibilities for cultural economics, in particular related to cultural heritage and tourism.

Suggested Citation

  • Borowiecki, Karol Jan & Pedersen, Maja U. & Mitchell, Sara Beth, 2023. "Using big data to measure cultural tourism in Europe with unprecedented precision," Discussion Papers on Economics 5/2023, University of Southern Denmark, Department of Economics.
    • Handle: RePEc:hhs:sdueko:2023_005
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    File URL: https://www.sdu.dk/-/media/files/om_sdu/institutter/ivoe/econ/dp5-2023.pdf
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    More about this item

    Keywords

    Tourism; Cultural heritage; Big data; Covid-19;
    All these keywords.

    JEL classification:

    • J60 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • Z30 - Other Special Topics - - Tourism Economics - - - General

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