Pricing Strategies in E-Commerce: Bricks vs. Clicks
What is the impact of the increasing dominance of conventional firms in e-commerce? We use a simple model to show that retailers who only sell through Internet have lower on-line prices than retailers who also sell through conventional stores. This proposition is firmly supported by our empirical analysis which uses a rich data set covering the Swedish markets for books and CDs. On average, prices of these goods are 15 percent cheaper on Internet, but if a single item is bought transport costs will make it as expensive to buy over Internet as in a conventional store (if a basket of goods is bought it is some 10 percent cheaper on Internet since transport costs are fixed).
|Date of creation:||21 Jun 2001|
|Date of revision:|
|Contact details of provider:|| Postal: Research Institute of Industrial Economics, Box 55665, SE-102 15 Stockholm, Sweden|
Phone: +46 8 665 4500
Fax: +46 8 665 4599
Web page: http://www.ifn.se/
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Mussa, Michael & Rosen, Sherwin, 1978. "Monopoly and product quality," Journal of Economic Theory, Elsevier, vol. 18(2), pages 301-317, August.
- Yannis Bakos, 2001. "The Emerging Landscape for Retail E-Commerce," Journal of Economic Perspectives, American Economic Association, vol. 15(1), pages 69-80, Winter.
- Dennis W. Carlton & Judith A. Chevalier, 2001.
"Free Riding and Sales Strategies for the Internet,"
in: E-commerce, pages 441-461
National Bureau of Economic Research, Inc.
- Erik Brynjolfsson & Michael D. Smith, 2000.
"Frictionless Commerce? A Comparison of Internet and Conventional Retailers,"
INFORMS, vol. 46(4), pages 563-585, April.
- Michael Smith & Erik Brynjolfsson, 1999. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Computing in Economics and Finance 1999 1022, Society for Computational Economics.
- Clay, Karen & Krishnan, Ramayya & Wolff, Eric, 2001.
"Prices and Price Dispersion on the Web: Evidence from the Online Book Industry,"
Journal of Industrial Economics,
Wiley Blackwell, vol. 49(4), pages 521-39, December.
- Karen Clay & Ramayya Krishnan & Eric Wolff, 2001. "Prices and Price Dispersion on the Web: Evidence from the Online Book Industry," NBER Chapters, in: E-commerce, pages 521-539 National Bureau of Economic Research, Inc.
- Karen Clay & Ramayya Krishnan & Eric Wolff, 2001. "Prices and Price Dispersion on the Web: Evidence from the Online Book Industry," NBER Working Papers 8271, National Bureau of Economic Research, Inc.
- Friberg, Richard & Ganslandt, Mattias & Sandström, Mikael, 2000. "E-commerce and prices - theory and evidence," SSE/EFI Working Paper Series in Economics and Finance 389, Stockholm School of Economics, revised 08 Sep 2000.
- Glenn Ellison & Sara Fisher Ellison, 2004.
"Search, Obfuscation, and Price Elasticities on the Internet,"
NBER Working Papers
10570, National Bureau of Economic Research, Inc.
- Glenn Ellison & Sara Fisher Ellison, 2009. "Search, Obfuscation, and Price Elasticities on the Internet," Econometrica, Econometric Society, vol. 77(2), pages 427-452, 03.
- Asplund, Marcus & Sandin, Rickard, 1999.
"Competition in interrelated markets: An empirical study,"
International Journal of Industrial Organization,
Elsevier, vol. 17(3), pages 353-369, April.
- Asplund, Marcus & Sandin, Rickard, 1995. "Competition in Interrelated Markets: An Empirical Study," SSE/EFI Working Paper Series in Economics and Finance 84, Stockholm School of Economics.
- Mark Armstrong, 1999.
"Price Discrimination by a Many-Product Firm,"
Review of Economic Studies,
Oxford University Press, vol. 66(1), pages 151-168.
- Armstrong, M., 1996. "Price discrimination by a many-product firm," Discussion Paper Series In Economics And Econometrics 9628, Economics Division, School of Social Sciences, University of Southampton.
- Fiona Scott Morton & Florian Zettelmeyer & Jorge Silva Risso, 2000. "Internet Car Retailing," NBER Working Papers 7961, National Bureau of Economic Research, Inc.
- ANDERSON, Simon P. & GINSBURGH, Victor A., .
"International pricing with costly consumer arbitrage,"
CORE Discussion Papers RP
1373, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Anderson, Simon P & Ginsburgh, Victor A, 1999. "International Pricing with Costly Consumer Arbitrage," Review of International Economics, Wiley Blackwell, vol. 7(1), pages 126-39, February.
- Austan Goolsbee, 2001. "Competition in the Computer Industry," NBER Working Papers 8351, National Bureau of Economic Research, Inc.
When requesting a correction, please mention this item's handle: RePEc:hhs:iuiwop:0559. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Elisabeth Gustafsson)
If references are entirely missing, you can add them using this form.