Competition in the Computer Industry
This paper estimates the relative price sensitivity of individuals' choice of whether to buy computers online versus in retail stores using a new data source on the computer purchase behavior of more than 20,000 people. To estimate the degree of competition between the two channels, the paper uses a two step approach. First, it fits hedonic regressions for the prices paid for a computer in a retail store as a function of characteristics. The coefficients on the city fixed effects in these regressions give a measure of the retail price level The second stage then looks at whether individuals purchase their computers in stores versus online as a function of the retail price and their own personal characteristics. The results indicate that the decision to buy remotely is sensitive to the relative price of computers in retail stores and that it varies by type of customer and type of computer. Conditional on buying a computer, the overall elasticity of buying remotely with respect to retail store prices is about 1.5.
|Date of creation:||Jul 2001|
|Date of revision:|
|Publication status:||published as Goolsbee, Austan. "Competition in the Computer Industry: Online versus Retail." Journal of Industrial Economics 49, 4 (December 2001): 487-99.|
|Contact details of provider:|| Postal: National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.|
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- Fiona Scott Morton & Florian Zettelmeyer & Jorge Silva-Risso, 2001. "Internet Car Retailing," NBER Chapters, in: E-commerce, pages 501-519 National Bureau of Economic Research, Inc.
- Goolsbee, Austan & Klenow, Peter J, 2002.
"Evidence on Learning and Network Externalities in the Diffusion of Home Computers,"
Journal of Law and Economics,
University of Chicago Press, vol. 45(2), pages 317-43, October.
- Austan Goolsbee & Peter J. Klenow, 1999. "Evidence on Learning and Network Externalities in the Diffusion of Home Computers," NBER Working Papers 7329, National Bureau of Economic Research, Inc.
- Morton, Fiona Scott & Zettelmeyer, Florian & Silva-Risso, Jorge, 2001. "Internet Car Retailing," Journal of Industrial Economics, Wiley Blackwell, vol. 49(4), pages 501-19, December.
- Bresnahan, Timothy F & Greenstein, Shane, 1999.
"Technological Competition and the Structure of the Computer Industry,"
Journal of Industrial Economics,
Wiley Blackwell, vol. 47(1), pages 1-40, March.
- Timothy F. Bresnahan & Shane Greenstein, 1997. "Technological Competition and the Structure of the Computer Industry," Working Papers 97028, Stanford University, Department of Economics.
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