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Vente à distance, internet et dynamiques des prix

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Listed:
  • Delphine Irac
  • Claire Célérier
  • Philippe Askenazy

Abstract

[eng] The share of distance selling in total retail sales has increased steadily, driven by Internet commerce. Meanwhile, a large body of research has been devoted to measuring the impact of online shopping on consumer prices. These studies, based primarily on microeconomic data, reveal contrasting effects due to divergent microeconomic behaviors. We use a macro-sector estimation to show how the price-decreasing effects of Internet shopping outweigh the price-increasing effects. Our data comprise French price index series and distance-sales figures in about 30 sectors from 1990 to 2007. We find that downward effects prevail : the recent growth in distance selling due to the expansion of e-commerce lowered prices in the period studied. [fre] Essentiellement portée par le commerce en ligne, la vente à distance s’est considérablement développée ces dernières années. De nombreuses études cherchent à mesurer l’impact de ce développement sur les prix à la consommation. Exploitant pour l’essentiel des données microéconomiques, elles mettent en avant des effets contrastés. Cet article propose de recourir à une estimation macro-sectorielle pour montrer dans quelle mesure les effets à la baisse d’internet sur les prix à la consommation domineraient les effets à la hausse. Nous mobilisons pour cela des séries françaises d’indice de prix et de chiffre d’affaires de vente à distance sur une trentaine de secteurs, de 1990 à 2007. Nous obtenons que la hausse de la part de la vente à distance est associée à une baisse des prix sur la période 1990-2007.

Suggested Citation

  • Delphine Irac & Claire Célérier & Philippe Askenazy, 2010. "Vente à distance, internet et dynamiques des prix," Économie et Prévision, Programme National Persée, vol. 194(3), pages 1-13.
  • Handle: RePEc:prs:ecoprv:ecop_0249-4744_2010_num_194_3_8045
    Note: DOI:10.3406/ecop.2010.8045
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    References listed on IDEAS

    as
    1. Judith Chevalier & Austan Goolsbee, 2003. "Measuring Prices and Price Competition Online: Amazon.com and BarnesandNoble.com," Quantitative Marketing and Economics (QME), Springer, vol. 1(2), pages 203-222, June.
    2. Sophie Larribeau & Thierry Pénard, 2002. "Le commerce électronique en France : un essai de mesure sur le marché des CD," Économie et Statistique, Programme National Persée, vol. 355(1), pages 27-46.
    3. Austan Goolsbee & Judith Chevalier, 2002. "Measuring Prices and Price Competition Online: Amazon and Barnes and Noble," NBER Working Papers 9085, National Bureau of Economic Research, Inc.
    4. Erik Brynjolfsson & Yu (Jeffrey) Hu & Mohammad S. Rahman, 2009. "Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition," Management Science, INFORMS, vol. 55(11), pages 1755-1765, November.
    5. Erik Brynjolfsson & Michael D. Smith, 2000. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, INFORMS, vol. 46(4), pages 563-585, April.
    6. Dennis W. Carlton & Judith A. Chevalier, 2001. "Free Riding and Sales Strategies for the Internet," NBER Chapters,in: E-commerce, pages 441-461 National Bureau of Economic Research, Inc.
    7. Glenn Ellison & Sara Fisher Ellison, 2005. "Lessons About Markets from the Internet," Journal of Economic Perspectives, American Economic Association, vol. 19(2), pages 139-158, Spring.
    8. Michael D. Smith & Erik Brynjolfsson, 2001. "Consumer Decision-making at an Internet Shopbot: Brand Still Matters," NBER Chapters,in: E-commerce, pages 541-558 National Bureau of Economic Research, Inc.
    9. Chris Forman & Anindya Ghose & Avi Goldfarb, 2009. "Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live," Management Science, INFORMS, vol. 55(1), pages 47-57, January.
    10. Glenn Ellison & Sara Fisher Ellison, 2009. "Search, Obfuscation, and Price Elasticities on the Internet," Econometrica, Econometric Society, vol. 77(2), pages 427-452, March.
    11. J. Yannis Bakos, 1997. "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, INFORMS, vol. 43(12), pages 1676-1692, December.
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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation
    • L8 - Industrial Organization - - Industry Studies: Services

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