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Why are some coalitions more successful than others in setting standards? Empirical evidence from the Blu-ray vs. HD-DVD standard war


  • Zouhaïer M'Chirgui

    () (CREM, LAREQUAD - Association Euromed Management - Marseille)

  • Olivier Chanel

    () (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - ECM - Ecole Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique - AMU - Aix Marseille Université - EHESS - École des hautes études en sciences sociales)

  • Didier Calcei

    () (Groupe ESC Troyes - ESC Troyes)


Standard-setting coalitions are increasingly composed of rival firms from different sectors and are characterized by simultaneous and/or sequential cooperation and competition among their members. This paper examines why firms choose to belong to two standard-setting coalitions instead of one and what determines the success of a standard coalition. We test empirically for network effect, experience effect, and coopetitive effect in the Blu-ray vs. HD-DVD standard war. We find that the higher the similarity of the members in the coalition, the greater the probability of standard coalition success. Furthermore, relatedness leads to a greater probability of joining both competing coalitions, but at a given degree of knowledge difference, an opposite effect exists.

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  • Zouhaïer M'Chirgui & Olivier Chanel & Didier Calcei, 2010. "Why are some coalitions more successful than others in setting standards? Empirical evidence from the Blu-ray vs. HD-DVD standard war," Working Papers halshs-00543972, HAL.
  • Handle: RePEc:hal:wpaper:halshs-00543972
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    Blu-ray; HD-DVD; coalition; coopetition; standard war;

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