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L'adaptation légale de la stratégie d'entreprise aux contraintes du droit de la concurrence

Author

Listed:
  • Patrice Bougette

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Florent Venayre

    (LAMETA - Laboratoire Montpelliérain d'Économie Théorique et Appliquée - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

La politique de concurrence est complexe. Les incertitudes portent à la fois sur la définition même des règles mais aussi sur la mise en oeuvre de la politique. Les entreprises doivent gérer ces incertitudes qui peuvent constituer à la fois une contrainte mais aussi une source d'opportunités stratégique. Il s'agit alors, pour le dirigeant d'entreprise, de s'adapter le plus intelligemment possible aux contraintes du droit de façon à en tirer au maximum avantage sans craindre de sanctions de la part des autorités. Nous discutons d'actions simultanées mais non concertées d'entreprises pour améliorer la profitabilité de l'industrie, d'actions unilatérales agressives afin de créer et maintenir un avantage compétitif et enfin de stratégies visant à modifier la mise en application de la règle. Notre étude est illustrée par les résultats d'une enquête réalisée auprès de 61 entreprises réalisée dans le cadre des ateliers de la concurrence de la DGCCRF.

Suggested Citation

  • Patrice Bougette & Florent Venayre, 2006. "L'adaptation légale de la stratégie d'entreprise aux contraintes du droit de la concurrence," Post-Print halshs-00482177, HAL.
    • Handle: RePEc:hal:journl:halshs-00482177
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00482177v1
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    References listed on IDEAS

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