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L'adaptation légale de la stratégie d'entreprise aux contraintes du droit de la concurrence

  • Patrice Bougette

    ()

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - CNRS : UMR6227 - Université de Nice Sophia-Antipolis)

  • Christian Montet

    (LAMETA - Laboratoire Montpellierain d'économie théorique et appliquée - CNRS : UMR5474 - INRA : UR1135 - CIHEAM - Université Montpellier I - Montpellier SupAgro)

  • Florent Venayre

    (LAMETA - Laboratoire Montpellierain d'économie théorique et appliquée - CNRS : UMR5474 - INRA : UR1135 - CIHEAM - Université Montpellier I - Montpellier SupAgro)

La politique de concurrence est complexe. Les incertitudes portent à la fois sur la définition même des règles mais aussi sur la mise en oeuvre de la politique. Les entreprises doivent gérer ces incertitudes qui peuvent constituer à la fois une contrainte mais aussi une source d'opportunités stratégique. Il s'agit alors, pour le dirigeant d'entreprise, de s'adapter le plus intelligemment possible aux contraintes du droit de façon à en tirer au maximum avantage sans craindre de sanctions de la part des autorités. Nous discutons d'actions simultanées mais non concertées d'entreprises pour améliorer la profitabilité de l'industrie, d'actions unilatérales agressives afin de créer et maintenir un avantage compétitif et enfin de stratégies visant à modifier la mise en application de la règle. Notre étude est illustrée par les résultats d'une enquête réalisée auprès de 61 entreprises réalisée dans le cadre des ateliers de la concurrence de la DGCCRF.

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Paper provided by HAL in its series Post-Print with number halshs-00482177.

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Date of creation: 2006
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Publication status: Published, Revue de la concurrence et de la consommation, 2006, 144, 11-23
Handle: RePEc:hal:journl:halshs-00482177
Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00482177/en/
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  1. Florent Venayre & Christian Montet, 2004. "Grande distribution française : Faire confiance au marché ou céder à la tentation réglementaire ?," Post-Print halshs-00652153, HAL.
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  6. Patrice Bougette & Loraine Donnedieu De Vabres-Tranié & Christian Montet & Florent Venayre, 2006. "Stratégie et droit de la concurrence : une enquête auprès de grandes entreprises françaises," Post-Print halshs-00522635, HAL.
  7. Florent Venayre, 2005. "Les apports de la théorie économique à l'étude des accords d'échanges d'informations," Post-Print halshs-00653040, HAL.
  8. A. Mitchell Polinsky & Steven Shavell, 1999. "The Economic Theory of Public Enforcement of Law," NBER Working Papers 6993, National Bureau of Economic Research, Inc.
  9. Florent Venayre, 2004. "Échanges d'informations : les jurisprudences française et communautaire - À l'aune des prédictions théoriques," Revue d'Économie Industrielle, Programme National Persée, vol. 108(1), pages 91-112.
  10. Elzinga, Kenneth G & Hogarty, Thomas F, 1978. "Utah Pie and the Consequences of Robinson-Patman," Journal of Law and Economics, University of Chicago Press, vol. 21(2), pages 427-34, October.
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