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Signaux de prix et de durabilité : influencer les choix des consommateurs pour une livraison e-commerce plus durable

Author

Listed:
  • Christine Lambey-Checchin

    (UCA - Université Clermont Auvergne)

  • Odile Chanut

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE))

  • Rodrigue Codjovi Dogble

    (LGTO - Laboratoire de Gestion et des Transitions Organisationnelles - EPE UT - Université de Toulouse - Comue de Toulouse - Communauté d'universités et établissements de Toulouse)

  • Joseph Kaswengi

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

Cette recherche étudie l'impact des signaux de prix et de durabilité (éco-score, transparence des coûts de livraison) sur les choix des consommateurs en matière de livraison e-commerce. Une expérimentation en ligne basée sur des scénarios a été conduite auprès de 702 consommateurs français, confrontés à différents niveaux d'information. Les résultats montrent que, bien que les signaux durables influencent les choix responsables, leur effet est atténué en présence d'un signal prix. Cette étude éclaire les leviers d'action pour les distributeurs visant à promouvoir des pratiques de livraison plus durables.

Suggested Citation

  • Christine Lambey-Checchin & Odile Chanut & Rodrigue Codjovi Dogble & Joseph Kaswengi, 2025. "Signaux de prix et de durabilité : influencer les choix des consommateurs pour une livraison e-commerce plus durable," Post-Print hal-05503128, HAL.
    • Handle: RePEc:hal:journl:hal-05503128
    Note: View the original document on HAL open archive server: https://uca.hal.science/hal-05503128v1
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    References listed on IDEAS

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