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Apport de la sensibilité aux prix à l’étude du « gap » entre intentions et comportements responsables

Author

Listed:
  • Didier Louis

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Cindy Lombart

    (Audencia Recherche - Audencia Business School)

  • Fabien Durif

    (UQAM - Université du Québec à Montréal = University of Québec in Montréal)

Abstract

Cette recherche complète la littérature existante en montrant l'apport de la sensibilité aux prix à la construction d'une nouvelle typologie des consommateurs responsables. Elle souligne également la présence de différences de comportements responsables en fonction des groupes de consommateurs établis. Enfin, elle établit l'apport de la sensibilité aux prix à la compréhension du « gap » entre intentions de consommation socialement responsable et comportements responsables effectifs.

Suggested Citation

  • Didier Louis & Cindy Lombart & Fabien Durif, 2020. "Apport de la sensibilité aux prix à l’étude du « gap » entre intentions et comportements responsables," Post-Print hal-02887298, HAL.
    • Handle: RePEc:hal:journl:hal-02887298
    DOI: 10.3917/mav.117.0103
    as

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