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Field Evidence on Nudging High School Students Towards Pro-Environmental Behavior

Author

Listed:
  • Rustam Romaniuc

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Odile Séré de Lanauze

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier, BIT - Behavioral Insights Team France)

  • Lisette Ibanez

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

  • Sébastien Roussel

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

Abstract

This paper contributes to the literature studying the effect of green nudges on the behavior of young people, particularly adolescents. We conducted a field experiment involving high school students to assess the effectiveness of a nudging strategy which aimed at motivating them to power off computers when these are not used in the classroom. Our nudging strategy resulted in a significant reduction in computer power in the treated high school compared to a control high school. We discuss the relevance of our work for research on young people's pro-environmental behavior as well as the implications in terms of policy-making.

Suggested Citation

  • Rustam Romaniuc & Odile Séré de Lanauze & Lisette Ibanez & Sébastien Roussel, 2025. "Field Evidence on Nudging High School Students Towards Pro-Environmental Behavior," Post-Print hal-05363638, HAL.
    • Handle: RePEc:hal:journl:hal-05363638
    DOI: 10.1111/boer.70023
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-05363638v1
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    References listed on IDEAS

    as
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