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Field evidence on nudging high school students towards pro-environmental behavior

Author

Listed:
  • Rustam Romaniuc

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Odile Séré de Lanauze

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier, BIT - Behavioral Insights Team France)

  • Lisette Ibanez

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

  • Sébastien Roussel

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

Abstract

Many environmental nudges have succeeded in increasing pro-environmental behaviors among adults, but hardly any study tested the use of environmental nudges on younger people. We conducted a field experiment involving high school students to assess the effectiveness of a nudging strategy which aimed at motivating them to power off computers when these are not used in the classroom. Our nudging strategy resulted in a significant reduction in computer power in the treated high school compared to a control high-school. We discuss the relevance of our work for research on young people's prosocial behavior as well as the implications in terms of policy-making.

Suggested Citation

  • Rustam Romaniuc & Odile Séré de Lanauze & Lisette Ibanez & Sébastien Roussel, 2024. "Field evidence on nudging high school students towards pro-environmental behavior," Working Papers hal-04677585, HAL.
    • Handle: RePEc:hal:wpaper:hal-04677585
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-04677585v1
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    References listed on IDEAS

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