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Corporate governance, market orientation and performance of Iran’s upscale hotels

Author

Listed:
  • Soheil Kazemian

    (ECU - Edith Cowan University)

  • Hadrian Geri Djajadikerta

    (ECU - Edith Cowan University)

  • Jamaliah Said

    (UiTM - Universiti Teknologi MARA [Shah Alam])

  • Saiyidi Mat Roni

    (Murdoch University)

  • Terri Trireksani

    (Murdoch University)

  • Md. Mahmudul Alam

    (UUM - Universiti Utara Malaysia)

Abstract

Market orientation has been known as an efficient managerial tool to assist in sustaining the performance of organisations. Market orientation has three dimensions, namely customer orientation, competitor orientation and inter-function coordination. This paper evaluates how corporate governance influences the three dimensions of market orientation within Iran's upscale hotels. The impacts of the three dimensions of market orientation on the hotels' social and financial performance are also examined to determine if market orientation mediates the relationships between corporate governance and performance. Partial least squares structural equation modelling (PLS-SEM) is used to analyse the survey data collected from the executives of four- and five-star hotels in Mashhad, Iran. Results show that corporate governance positively influences the three dimensions of market orientation, while overall market orientation influences financial and social performance. Specifically, customer orientation and inter-function coordination significantly reinforce such mediation, whereas the influence of competitor orientation is limited to financial performance.

Suggested Citation

  • Soheil Kazemian & Hadrian Geri Djajadikerta & Jamaliah Said & Saiyidi Mat Roni & Terri Trireksani & Md. Mahmudul Alam, 2021. "Corporate governance, market orientation and performance of Iran’s upscale hotels," Post-Print hal-03538168, HAL.
    • Handle: RePEc:hal:journl:hal-03538168
    DOI: 10.1177/14673584211003644
    Note: View the original document on HAL open archive server: https://hal.science/hal-03538168
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    Keywords

    Corporate governance; market orientation; financial performance; social performance; upscale hotels; tourism and hospitality; Iran; partial least squares; PLS;
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