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Valeurs et pratiques associées au gratuit : émergence d'une nouvelle culture de consommation ?

Author

Listed:
  • Alix Poels

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Sandrine Hollet-Haudebert

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

The paper is questioning the practices and values associated with "permanent" free goods and services instead of "occasional" ones through the free newspapers phenomenon. A qualitative study based on both observation and interviews put into relief the fact that free goods are valued according to three levels of analysis: individual, collective or societal. The results also tend to show the way people are constructing specific consumption practices peculiar to free newspapers.

Suggested Citation

  • Alix Poels & Sandrine Hollet-Haudebert, 2012. "Valeurs et pratiques associées au gratuit : émergence d'une nouvelle culture de consommation ?," Post-Print hal-01123701, HAL.
    • Handle: RePEc:hal:journl:hal-01123701
    Note: View the original document on HAL open archive server: https://hal.science/hal-01123701
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    File URL: https://hal.science/hal-01123701/document
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    References listed on IDEAS

    as
    1. Dominique Bourgeon & E. Roux & J.L. Moulins, 2010. "Facteurs Explicatifs de l'Attitude Favorable à la Gratuité des Musées," Post-Print halshs-00498167, HAL.
    2. Kristina Shampanier & Nina Mazar & Dan Ariely, 2007. "Zero as a Special Price: The True Value of Free Products," Marketing Science, INFORMS, vol. 26(6), pages 742-757, 11-12.
    3. I. Royer & Ph. Zarlowski, 2007. "Le design de la recherche," Post-Print hal-00211933, HAL.
    4. Marine Le Gall-Ely & Caroline Urbain & Anne Gombault & Dominique Bourgeon & Christine Petr, 2007. "Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments," Post-Print hal-00522834, HAL.
    5. Anne Gombault & Caroline Urbain & Dominique Bourgeon-Renault & Marine Le Gall-Ely & Christine Petr, 2008. "La gratuité des musées et des monuments : qu'en pensent les publics en France ?," Post-Print halshs-00338005, HAL.
    6. Dominique Bourgeon-Renault & Christine Petr & Anne Gombault & Marine Le Gall-Ely, 2007. "Les effets positifs de la gratuité sur le processus de décision du consommateur: le cas de la visite des musées et des monuments," Post-Print halshs-00260161, HAL.
    7. Philippe Aurier & Yves Evrard & Gilles N'Goala, 2004. "Comprendre et mesurer la valeur du point de vue du consommateur," Post-Print hal-02023028, HAL.
    8. Marine Le Gall-Ely & Caroline Urbain & Anne Gombault & Dominique Bourgeon-Renault & Christine Petr, 2007. "Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments," Post-Print halshs-00239193, HAL.
    9. Dominique Bourgeon-Renault & Christine Petr & Anne Gombault & Marine Le Gall-Ely & Caroline Urbain, 2007. "Les effets positifs de la gratuité sur le processus de décision du consommateur : le cas de la visite des musées et des monuments," Post-Print halshs-00260110, HAL.
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