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Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments

Author

Listed:
  • Marine Le Gall-Ely

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest)

  • Caroline Urbain

    (CRGNA - Centre de Recherche en Gestion Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Anne Gombault

    (Bordeaux Ecole de Management - Bordeaux Management School (BEM))

  • Dominique Bourgeon

    (UB - Université de Bourgogne)

  • Christine Petr

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

What perceptions of free admission to museums and monuments do French visiting and non-visiting audiences have ? What are the consequences of such perceptions on individuals' perceptions, visit-planning and behavior patterns in museums and monuments ? Research conducted between 2002 and 2003 tried to answer these questions by multiangulation applied to data production and analysis. Results show that free admission alter the perceptions of museums and monuments, it is secondary in planning and implementation of visit-planning, and finally it can spark a learning process from the visit that results in the appropriation of a free admission scheme. Conclusions are related to the need to create involvement toward the visit and communicate on free admission at first.

Suggested Citation

  • Marine Le Gall-Ely & Caroline Urbain & Anne Gombault & Dominique Bourgeon & Christine Petr, 2007. "Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments," Post-Print hal-00522834, HAL.
    • Handle: RePEc:hal:journl:hal-00522834
    Note: View the original document on HAL open archive server: https://hal.science/hal-00522834v1
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    References listed on IDEAS

    as
    1. D. Bourgeon & Marine Le Gall-Ely & A. Gombault & Christine Petr & Caroline Urbain, 2006. "An experiential approach to the consumption of art and culture: the case of museums and monuments," Post-Print halshs-00094101, HAL.
    2. Gilles Laurent & Pierre Chandon & Brian Wansink, 2000. "A Benefit Congruency Framework of Sales Promotion Effectiveness," Post-Print hal-00458440, HAL.
    3. Dominique Bourgeon-Renault & Caroline Urbain & Christine Petr & Marine Le Gall-Ely & Anne Gombault, 2006. "An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments," Post-Print halshs-00112576, HAL.
    4. Stephen Bailey & Peter Falconer, 1998. "Charging for Admission to Museums and Galleries: A Framework for Analysing the Impact on Access," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(2), pages 167-177, June.
    5. Monique Zollinger, 2004. "Le jugement comparatif des prix par le consommateur," Post-Print hal-02023008, HAL.
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    8. John W. O'Hagan, 1995. "National Museums: To Charge or not to charge?," Economics Policy Papers 952, Trinity College Dublin, Department of Economics.
    9. LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000. "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series 698, HEC Paris.
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    Cited by:

    1. Alix Poels & Sandrine Hollet-Haudebert, 2012. "Valeurs et pratiques associées au gratuit : émergence d'une nouvelle culture de consommation ?," Post-Print hal-01123701, HAL.

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