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How Today’s Consumers Perceive Tomorrow’s Smart Products

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  • Rijsdijk, S.A.
  • Hultink, E.J.

Abstract

This manuscript investigates consumer responses to new smart products. Due to the application of information technology, smart products are able to collect, process and produce information, and can be described to ‘think’ for themselves. In this study, consumers respond to smart products that are characterized by two different combinations of smartness dimensions. One group of products shows the smartness dimensions of autonomy, adaptability and reactivity. Another group of smart products are multifunctional and can cooperate with other products. We measure consumer responses to these smart products in terms of the innovation attributes of relative advantage, compatibility, observability, complexity and perceived risk. A study among 184 consumers shows that products with higher levels of smartness are perceived to have both advantages and disadvantages. Higher levels of product smartness are mainly associated with higher levels of observability and perceived risk. The effects of product smartness on relative advantage, compatibility and complexity vary across product smartness dimensions and across product categories. For example, higher levels of product autonomy are perceived as increasingly advantageous while a high level of multifunctionality is perceived disadvantageous. The paper discusses the advantages and pitfalls for each of the five product smartness dimensions and their implications for new product development (NPD). The manuscript concludes with a discussion of the limitations of the study and it provides suggestions for further research.

Suggested Citation

  • Rijsdijk, S.A. & Hultink, E.J., 2007. "How Today’s Consumers Perceive Tomorrow’s Smart Products," ERIM Report Series Research in Management ERS-2007-005-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:8984
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    References listed on IDEAS

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    1. Folkes, Valerie S, 1988. "The Availability Heuristic and Perceived Risk," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 13-23, June.
    2. Dhebar, Anirudh, 1996. "Information technology and product policy: 'Smart' products," European Management Journal, Elsevier, vol. 14(5), pages 477-485, October.
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    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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