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Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions

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  • Liu, Wendy

    (Stanford U)

  • Aaker, Jennifer L.

Abstract

In this research, we investigate the impact of significant life experiences on intertemporal decisions among young adults. A series of experiments focus specifically on the impact of experiencing the death of a close other by cancer. We show that such an experience, which bears information about time, is associated with making decisions that favor the long-term future over short-term interests (Studies 1 and 2). Underlying this effect appears to be increased salience and concreteness regarding one's future life course, shifting focus away from the present toward the long run (Studies 3 and 4). Finally, we explore the shift caused by a cancer death of a public figure and examine its stability over time (Study 5). Implications for research on intertemporal decision making and the impact of life events on perceptions and preferences are discussed.

Suggested Citation

  • Liu, Wendy & Aaker, Jennifer L., 2006. "Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions," Research Papers 1924, Stanford University, Graduate School of Business.
    • Handle: RePEc:ecl:stabus:1924
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    File URL: http://gsbapps.stanford.edu/researchpapers/library/RP1924.pdf
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