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What's in a Name ?The Effect of an Artist's Name on Aesthetic Judgements

Listed author(s):
  • Axel Cleeremans
  • Victor Ginsburgh
  • Olivier Klein
  • Abdul Ghafar Noury

Both economists and art historians suggest that the name of the artist is important and belongs with the work. We carried out an experiment to explore the influence that the presence and knowledge of an artist’s name exert on aesthetic judgments. Forty participants (20 students majoring in psychology and 20 in art history) were asked to rank twelve works painted by different artists, some of which bore the name of their actual creators, others not. The results demonstrated that the presence of artists’ names led to higher rankings among psychology majors, but only if they had been attending to the presented names. In contrast, in the case of art students, it was knowledge of the artists that predicted judgments. The results suggest that for people untrained in the visual arts, the presence of a name can function as heuristic cue to denote value.Keywords: Name of artist, context, perception, experimental aesthetics.

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File URL: https://dipot.ulb.ac.be/dspace/bitstream/2013/229783/3/2016-23-CLEEREMANS_GINSBURGH_KLEIN_NOURY-whats.pdf
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Paper provided by ULB -- Universite Libre de Bruxelles in its series Working Papers ECARES with number ECARES 2016-23.

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Length: 16 p.
Date of creation: May 2016
Publication status: Published by:
Handle: RePEc:eca:wpaper:2013/229783
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  1. Marianne Bertrand & Sendhil Mullainathan, 2004. "Are Emily and Greg More Employable Than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination," American Economic Review, American Economic Association, vol. 94(4), pages 991-1013, September.
  2. Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 354-365, September.
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