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What's in a name? The effect of an artist' s name on aesthetic judgments

Author

Listed:
  • Axel CLEEREMANS
  • Victor GINSBURGH
  • Olivier KLEIN
  • Abdul NOURY

Abstract

Both economists and art historians suggest that the name of the artist is important and belongs with the work. We carried out an experiment to explore the influence that the presence and knowledge of an artist’s name exert on aesthetic judgments. Forty participants (20 students majoring in psychology and 20 in art history) were asked to rank twelve works painted by different artists, some of which bore the name of their actual creators, others not. The results demonstrated that the presence of artists’ names led to higher rankings among psychology majors, but only if they had been attending to the presented names. In contrast, in the case of art students, it was knowledge of the artists that predicted judgments. The results suggest that for people untrained in the visual arts, the presence of a name can function as heuristic cue to denote value.Keywords: Name of artist, context, perception, experimental aesthetics.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Axel CLEEREMANS & Victor GINSBURGH & Olivier KLEIN & Abdul NOURY, 2016. "What's in a name? The effect of an artist' s name on aesthetic judgments," LIDAM Reprints CORE 2859, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    • Handle: RePEc:cor:louvrp:2859
    Note: In : Empirical Studies of the Arts, 34(1), 126-139, 2016
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    Cited by:

    1. Adri De Ridder & Steffen Eriksen & Bert Scholtens, 2024. "The art of valuation: Using visual analysis to price classical paintings by Swedish Masters," PLOS ONE, Public Library of Science, vol. 19(1), pages 1-19, January.
    2. Anne-Sophie V. E. Radermecker, 2019. "Artworks without names: an insight into the market for anonymous paintings," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(3), pages 443-483, September.

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