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How intentions to create a social venture are formed. A case study

Author

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  • Mair, Johanna

    () (IESE Business School)

  • Noboa, Ernesto

    (IESE Business School)

Abstract

This exploratory study on one social entrepreneur challenges existing knowledge on the intention formation process of entrepreneurship. Drawing from social and cognitive psychology, we adapt an intention-based model from entrepreneurship and translate it to social entrepreneurship. Building on our findings, we argue that social entrepreneurs - like traditional entrepreneurs - experience perceptions of feasibility and desirability, and a propensity to act. However, complementing research on traditional entrepreneurs, we suggest that, in a preceding stage, social entrepreneurs develop social sentiments. Furthermore, we identify willpower, support, and the construction of opportunity as important antecedents of perceptions of feasibility and desirability, and propensity to act.

Suggested Citation

  • Mair, Johanna & Noboa, Ernesto, 2005. "How intentions to create a social venture are formed. A case study," IESE Research Papers D/593, IESE Business School.
  • Handle: RePEc:ebg:iesewp:d-0593
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    References listed on IDEAS

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    1. Gartner, William B., 1990. "What are we talking about when we talk about entrepreneurship?," Journal of Business Venturing, Elsevier, vol. 5(1), pages 15-28, January.
    2. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Macmillan, Ian C. & Block, Zenas & Narasimha, P. N. Subba, 1986. "Corporate venturing: alternatives, obstacles encountered, and experience effects," Journal of Business Venturing, Elsevier, vol. 1(2), pages 177-191.
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    Keywords

    social entrepreneurship; intention; cognition;

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