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How intentions to create a social venture are formed. A case study

  • Mair, Johanna


    (IESE Business School)

  • Noboa, Ernesto

    (IESE Business School)

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    This exploratory study on one social entrepreneur challenges existing knowledge on the intention formation process of entrepreneurship. Drawing from social and cognitive psychology, we adapt an intention-based model from entrepreneurship and translate it to social entrepreneurship. Building on our findings, we argue that social entrepreneurs - like traditional entrepreneurs - experience perceptions of feasibility and desirability, and a propensity to act. However, complementing research on traditional entrepreneurs, we suggest that, in a preceding stage, social entrepreneurs develop social sentiments. Furthermore, we identify willpower, support, and the construction of opportunity as important antecedents of perceptions of feasibility and desirability, and propensity to act.

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    Paper provided by IESE Business School in its series IESE Research Papers with number D/593.

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    Length: 31 pages
    Date of creation: 29 Jun 2005
    Date of revision:
    Handle: RePEc:ebg:iesewp:d-0593
    Contact details of provider: Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Gartner, William B., 1990. "What are we talking about when we talk about entrepreneurship?," Journal of Business Venturing, Elsevier, vol. 5(1), pages 15-28, January.
    3. Macmillan, Ian C. & Block, Zenas & Narasimha, P. N. Subba, 1986. "Corporate venturing: alternatives, obstacles encountered, and experience effects," Journal of Business Venturing, Elsevier, vol. 1(2), pages 177-191.
    4. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432.
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