IDEAS home Printed from https://ideas.repec.org/p/ebg/heccah/0871.html
   My bibliography  Save this paper

Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?

Author

Listed:
  • DAMAY, Coralie

    ()

Abstract

Ce papier s’appuie sur des théories de cognition numérique pour étudier les erreurs de rappel de prix faites par les enfants. L’objectif est, entre autre, de souligner les caractéristiques du prix qui sont sources d’erreurs et d’analyser la structure même de ces erreurs afin de comprendre le traitement de l’information-prix chez les enfants. Les résultats révèlent que le prix est codé de multiple façon qui affecte sa mémorisation. De plus, le niveau de cherté, la terminaison et le nombre de syllabes du prix influencent les erreurs réalisées.

Suggested Citation

  • DAMAY, Coralie, 2007. "Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?," Les Cahiers de Recherche 871, HEC Paris.
  • Handle: RePEc:ebg:heccah:0871 Note: Price recall; children; structure of mistakes; numerical cognition; 2 digits
    as

    Download full text from publisher

    File URL: http://www.hec.fr/var/fre/storage/original/application/dbce0cb3405baa606a2e226afa624ea4.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Marc Vanhuele & X. Drèze, 2002. "Measuring the Price Knowledge Shoppers Bring to the Store," Post-Print hal-00457563, HAL.
    2. Klayman, Joshua, 1985. "Children's decision strategies and their adaptation to task characteristics," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(2), pages 179-201, April.
    3. Marc Vanhuele & Gilles Laurent & X. Drèze, 2006. "Consumers' Immediate Memory for Prices," Post-Print halshs-00119558, HAL.
    4. Gurumurthy Kalyanaram & Russell S. Winer, 1995. "Empirical Generalizations from Reference Price Research," Marketing Science, INFORMS, vol. 14(3_supplem), pages 161-169.
    5. John, Deborah Roedder & Cole, Catherine A, 1986. " Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Journal of Consumer Research, Oxford University Press, vol. 13(3), pages 297-315, December.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Rappel des prix; enfant; structure des erreurs; cognition numérique; nombre à deux chiffres;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ebg:heccah:0871. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Antoine Haldemann). General contact details of provider: http://edirc.repec.org/data/hecpafr.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.