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Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?

Listed author(s):
  • DAMAY, Coralie


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    Ce papier s’appuie sur des théories de cognition numérique pour étudier les erreurs de rappel de prix faites par les enfants. L’objectif est, entre autre, de souligner les caractéristiques du prix qui sont sources d’erreurs et d’analyser la structure même de ces erreurs afin de comprendre le traitement de l’information-prix chez les enfants. Les résultats révèlent que le prix est codé de multiple façon qui affecte sa mémorisation. De plus, le niveau de cherté, la terminaison et le nombre de syllabes du prix influencent les erreurs réalisées.

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    Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 871.

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    Length: 32 pages
    Date of creation: 01 Oct 2007
    Handle: RePEc:ebg:heccah:0871
    Note: Price recall; children; structure of mistakes; numerical cognition; 2 digits
    Contact details of provider: Postal:
    HEC Paris, 78351 Jouy-en-Josas cedex, France

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    1. Marc Vanhuele & X. Drèze, 2002. "Measuring the Price Knowledge Shoppers Bring to the Store," Post-Print hal-00457563, HAL.
    2. Klayman, Joshua, 1985. "Children's decision strategies and their adaptation to task characteristics," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(2), pages 179-201, April.
    3. Marc Vanhuele & Gilles Laurent & X. Drèze, 2006. "Consumers' Immediate Memory for Prices," Post-Print halshs-00119558, HAL.
    4. Gurumurthy Kalyanaram & Russell S. Winer, 1995. "Empirical Generalizations from Reference Price Research," Marketing Science, INFORMS, vol. 14(3_supplem), pages 161-169.
    5. John, Deborah Roedder & Cole, Catherine A, 1986. " Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Journal of Consumer Research, Oxford University Press, vol. 13(3), pages 297-315, December.
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