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Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?


  • DAMAY, Coralie



Ce papier s’appuie sur des théories de cognition numérique pour étudier les erreurs de rappel de prix faites par les enfants. L’objectif est, entre autre, de souligner les caractéristiques du prix qui sont sources d’erreurs et d’analyser la structure même de ces erreurs afin de comprendre le traitement de l’information-prix chez les enfants. Les résultats révèlent que le prix est codé de multiple façon qui affecte sa mémorisation. De plus, le niveau de cherté, la terminaison et le nombre de syllabes du prix influencent les erreurs réalisées.

Suggested Citation

  • DAMAY, Coralie, 2007. "Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?," Les Cahiers de Recherche 871, HEC Paris.
  • Handle: RePEc:ebg:heccah:0871
    Note: Price recall; children; structure of mistakes; numerical cognition; 2 digits

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    References listed on IDEAS

    1. Marc Vanhuele & X. Drèze, 2002. "Measuring the Price Knowledge Shoppers Bring to the Store," Post-Print hal-00457563, HAL.
    2. Klayman, Joshua, 1985. "Children's decision strategies and their adaptation to task characteristics," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(2), pages 179-201, April.
    3. Marc Vanhuele & Gilles Laurent & X. Drèze, 2006. "Consumers' Immediate Memory for Prices," Post-Print halshs-00119558, HAL.
    4. Gurumurthy Kalyanaram & Russell S. Winer, 1995. "Empirical Generalizations from Reference Price Research," Marketing Science, INFORMS, vol. 14(3_supplem), pages 161-169.
    5. John, Deborah Roedder & Cole, Catherine A, 1986. " Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Journal of Consumer Research, Oxford University Press, vol. 13(3), pages 297-315, December.
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    More about this item


    Rappel des prix; enfant; structure des erreurs; cognition numérique; nombre à deux chiffres;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation

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