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How and When Do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation

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  • Bahn, Kenneth D

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  • Bahn, Kenneth D, 1986. "How and When Do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 382-393, December.
    • Handle: RePEc:oup:jconrs:v:13:y:1986:i:3:p:382-93
    DOI: 10.1086/209077
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    Cited by:

    1. Matthew J. Hill, 2014. "Easterlin revisted: Relative income and the baby boom," Economics Working Papers 1453, Department of Economics and Business, Universitat Pompeu Fabra.
    2. Shuja, Komal & Ali, Mazhar & Anjum, Munazzah Mehak & Rahim, Abdul, 2018. "Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 2(2), pages 31-47.
    3. Vanhuele, Marc & Damay, Coralie, 2005. "Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire," HEC Research Papers Series 820, HEC Paris.
    4. DAMAY, Coralie, 2007. "Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?," HEC Research Papers Series 871, HEC Paris.
    5. Pavleen Kaur, 2011. "Foods Promotion to Children: Understanding the Need of Responsibility in Marketing to Children," Information Management and Business Review, AMH International, vol. 2(4), pages 133-137.
    6. Gupta, Suraksha & Czinkota, Michael & Melewar, T.C., 2013. "Embedding knowledge and value of a brand into sustainability for differentiation," Journal of World Business, Elsevier, vol. 48(3), pages 287-296.
    7. Jin, Xin & Weber, Karin, 2013. "Developing and testing a model of exhibition brand preference: The exhibitors' perspective," Tourism Management, Elsevier, vol. 38(C), pages 94-104.
    8. Ana Côrte-Real & Paulo Lencastre, 2009. "CHILDREN THOUGHTS about BRANDS," Working Papers de Gestão (Management Working Papers) 10, Católica Porto Business School, Universidade Católica Portuguesa.
    9. Hsieh, Yi-Ching & Chiu, Hung-Chang & Lin, Chia-Chi, 2006. "Family communication and parental influence on children's brand attitudes," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1079-1086, October.
    10. Sabrina Bruyneel & Laurens Cherchye & Sam Cosaert & Bram De Rock & Siegfried Dewitte, 2020. "Verbal Aptitude Hurts Children’s Economic Decision Making Accuracy," Working Papers ECARES 2020-22, ULB -- Universite Libre de Bruxelles.
    11. Hill, Matthew J., 2015. "Easterlin revisited: Relative income and the baby boom," Explorations in Economic History, Elsevier, vol. 56(C), pages 71-85.
    12. Iris Vermeir & Dieneke Sompel, 2014. "Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Y," Journal of Consumer Policy, Springer, vol. 37(2), pages 205-233, June.
    13. Williams, Janine & Ashill, Nicholas & Thirkell, Peter, 2016. "How is value perceived by children?," Journal of Business Research, Elsevier, vol. 69(12), pages 5875-5885.

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