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Paying to Avoid the Spotlight

Author

Listed:
  • Te Bao
  • John Duffy
  • Nobuyuki Hanaki

Abstract

In the digital age, privacy in economic activities is increasingly threatened. In considering policies to address this threat, it is useful to gauge what value, if any, people attach to privacy in their economic activities: specifically, reputational concerns related to dishonest behavior. We assess individuals’ willingness to pay to avoid scrutiny of their potentially dishonest behavior in a simple coin flipping task, conducted in Japan, China, and the United States. Our findings reveal that people’s willingness to pay to “avoid the spotlight” is positive and economically sizable across all three countries and is largest in Japan.
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Suggested Citation

  • Te Bao & John Duffy & Nobuyuki Hanaki, 2024. "Paying to Avoid the Spotlight," ISER Discussion Paper 1238r, Institute of Social and Economic Research, The University of Osaka, revised Sep 2024.
    • Handle: RePEc:dpr:wpaper:1238r
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    File URL: https://www.iser.osaka-u.ac.jp/static/resources/docs/dp/2024/DP1238.pdf
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    References listed on IDEAS

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