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Mesure des propensions individuelles à payer pour les aliments fonctionnels : Une approche expérimentale auprès de consommateurs français


  • Maurice Doyon
  • Céline Jullien
  • JoAnne Labrecque


Cet article présente les résultats de recherches en économie expérimentale visant à mesurer les propensions à payer d'un échantillon de consommateurs français pour des yaourts fonctionnels. Nous mesurons l'impact de l'information concernant les caractéristiques fonctionnelles des produits, ainsi que l'impact de l'intensité fonctionnelle des produits sur la participation au marché et sur les propensions individuelles à payer. Les résultats indiquent que la participation au marché diminue avec l'intensité fonctionnelle et que plus de 35 % des acheteurs, s'ils étaient mieux informés, choisiraient de ne pas consommer de produits à forte intensité fonctionnelle. Parmi les participants au marché, nous observons que l'information et l'intensité fonctionnelle influencent significativement les propensions à payer.

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  • Maurice Doyon & Céline Jullien & JoAnne Labrecque, 2011. "Mesure des propensions individuelles à payer pour les aliments fonctionnels : Une approche expérimentale auprès de consommateurs français," CIRANO Working Papers 2011s-59, CIRANO.
  • Handle: RePEc:cir:cirwor:2011s-59

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    References listed on IDEAS

    1. Ty Feldkamp & Ted C. Schroeder, 2004. "Experimental Auction Procedure: Impact on Valuation of Quality Differentiated Goods," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(2), pages 389-405.
    2. Fox, John A & Hayes, Dermot J & Shogren, Jason F, 2002. "Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental Auctions," Journal of Risk and Uncertainty, Springer, vol. 24(1), pages 75-95, January.
    3. JoAnne Labrecque & Maurice Doyon & François Bellavance & Jane Kolodinsky, 2006. "Acceptance of Functional Foods: A Comparison of French, American, and French Canadian Consumers," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 647-661, December.
    4. Glenn W. Harrison & Ronald M. Harstad & E. Elisabet Rutstr–m, 2004. "Experimental Methods and Elicitation of Values," Experimental Economics, Springer;Economic Science Association, vol. 7(2), pages 123-140, June.
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    6. Jayson L. Lusk & Darren Hudson, 2004. "Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 152-169.
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    8. Charles Noussair & StÈphane Robin & Bernard Ruffieux, 2004. "Do Consumers Really Refuse To Buy Genetically Modified Food?," Economic Journal, Royal Economic Society, vol. 114(492), pages 102-120, January.
    9. Wendy J. Umberger & Dillon M. Feuz, 2004. "The Usefulness of Experimental Auctions in Determining Consumers' Willingness-to-Pay for Quality-Differentiated Products," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 170-185.
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    ; aliments fonctionnels; comportement des consommateurs; économie expérimentale; propension à payer;

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