Willingness to Pay for Energy-Saving Measures in Residential Buildings
This paper uses a choice experiment to evaluate the consumers’ willingness to pay for energysaving measures in residential buildings. These measures include air renewal systems as well as thermal insulation of windows and facades. In addition to considerable savings in energy consumption, these systems incur other “private” benefits such as thermal comfort, air quality and protection against noise. The extremely low rates of usage of these systems in Switzerland’s residential buildings is generally explained by consumers’ lack of information and/or the insignificance of private benefits, which have led the Swiss authorities to adopt a promotion policy through direct subsidies and information campaigns. The valuation of private benefits of energy-saving measures has been estimated using hypothetical choice experiments performed on two samples consisting respectively of 163 tenants living in apartment buildings and 142 residents of single-family houses. The respondents were repeatedly asked to choose between their status quo and an alternative situation characterized by different attributes and prices. The estimation method is based on a fixed effect logit model. The results suggest a significant willingness to pay for energy-saving attributes.
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