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On combining revealed and stated preferences to forecast customer behaviour: three case studies

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  • Franses, Ph.H.B.F.
  • Verhoef, P.C.

Abstract

Many companies collect stated preference data (SP) like intentions and satisfaction as well as revealed preference data (RP) like actual purchasing behavior. It seems relevant to examine the predictive usefulness of this information for future revealed preferences, that is, customer behavior. In this paper we address this issue by considering three case studies.

Suggested Citation

  • Franses, Ph.H.B.F. & Verhoef, P.C., 2002. "On combining revealed and stated preferences to forecast customer behaviour: three case studies," Econometric Institute Research Papers EI 2002-04, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    • Handle: RePEc:ems:eureir:583
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    Cited by:

    1. Reynolds, Travis & Kolodinsky, Jane & Murray, Byron, 2012. "Consumer preferences and willingness to pay for compact fluorescent lighting: Policy implications for energy efficiency promotion in Saint Lucia," Energy Policy, Elsevier, vol. 41(C), pages 712-722.
    2. Sadayuki Yagi & Abolfazl Mohammadian, 2007. "Policy Simulation for New BRT and Area Pricing Alternatives Using an Opinion Survey in Jakarta," Transportation Planning and Technology, Taylor & Francis Journals, vol. 31(5), pages 589-612, September.
    3. Silvia Banfi & Mehdi Farsi & Massimo Filippini, 2009. "An Empirical Analysis Of Child Care Demand In Switzerland," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 80(1), pages 37-66, March.
    4. Banfi, Silvia & Farsi, Mehdi & Filippini, Massimo & Jakob, Martin, 2008. "Willingness to pay for energy-saving measures in residential buildings," Energy Economics, Elsevier, vol. 30(2), pages 503-516, March.
    5. Razzolini, Tiziano, 2013. "How much trustworthy and salubrious an organic jam should be? The impact of organic logo on the Italian jam market," Food Policy, Elsevier, vol. 43(C), pages 1-13.
    6. Gitto, Lara, 2021. "L’offerta di beni culturali in Sicilia: analisi econometrica dei flussi turistici negli anni 1999 e 2000 [Cultural heritage in Sicily: econometric analysis of tourist flows in the years 1999 and 20," MPRA Paper 105309, University Library of Munich, Germany.
    7. Chen, Kee-Kuo & Ho, Hui-Ping & Chang, Ching-Ter, 2015. "Estimating attributes importance for container shipping industry by closing the listening gap with maximum convergent validity," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 79(C), pages 145-163.
    8. Claudy, Marius C. & Michelsen, Claus & O'Driscoll, Aidan, 2011. "The diffusion of microgeneration technologies - assessing the influence of perceived product characteristics on home owners' willingness to pay," Energy Policy, Elsevier, vol. 39(3), pages 1459-1469, March.

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