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THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE

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  • Rui Soucasaux Sousa

    (Faculdade de Economia e Gestão, Universidade Católica Portuguesa - Porto)

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  • Rui Soucasaux Sousa, 1998. "THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
    • Handle: RePEc:cap:mpaper:011998
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    References listed on IDEAS

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    1. Gregory G. Dess, 1987. "Consensus on strategy formulation and organizational performance: Competitors in a fragmented industry," Strategic Management Journal, Wiley Blackwell, vol. 8(3), pages 259-277, May.
    2. Kahn, Kenneth B. & Mentzer, John T., 1994. "Norms that distinguish between marketing and manufacturing," Journal of Business Research, Elsevier, vol. 30(2), pages 111-118, June.
    3. Whybark, D. Clay, 1994. "Marketing's influence on manufacturing practices," International Journal of Production Economics, Elsevier, vol. 37(1), pages 41-50, November.
    4. Rho, Boo-Ho & Hahm, Yong-Seok & Yu, Yung-Mok, 1994. "Improving interface congruence between manufacturing and marketing in industrial-product manufacturers," International Journal of Production Economics, Elsevier, vol. 37(1), pages 27-40, November.
    5. Lichtenthal, J. David & Wilson, David T., 1992. "Becoming market oriented," Journal of Business Research, Elsevier, vol. 24(3), pages 191-207, May.
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