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Factor Affecting Repatronage Intentions of Male Customers on Entertainment Services

Author

Listed:
  • Manupol Jariyagodchakorn
  • Supeecha Panichpathom
  • Atcharawan Ngarmyarn
  • Jittaporn Sriboonjit
  • Yawaman Metapirak

Abstract

Entertainment business is one of a profitable business in Thailand. Many shopping centers in Thailand especially in “Bangkok Metropolitan” have entertaining sections to attract customers to visit the centers more often. Though customers of entertaining business are not restricted to a particular gender, male customer is known to be more interested in using entertaining services comparing to female customer. The framework of this study adopted Hart (2007) model of shopping experience enjoyment, together with the model of entertaining shopping experience by Ibrahim & Wee (2002). This paper studies male entertaining experience on repatronage intentions to visit entertaining department within shopping centers. The total of 264 samples was drawn from single male customer aged between 20-32 years old, living in Bangkok, who had ever used entertaining services in the shopping centers. 145 samples are collected from personal interview and 119 samples are collected from on line survey.

Suggested Citation

  • Manupol Jariyagodchakorn & Supeecha Panichpathom & Atcharawan Ngarmyarn & Jittaporn Sriboonjit & Yawaman Metapirak, 2013. "Factor Affecting Repatronage Intentions of Male Customers on Entertainment Services," ERES eres2013_303, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2013_303
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    References listed on IDEAS

    as
    1. Fischer, Eileen & Arnold, Stephen J, 1990. "More than a Labor of Love: Gender Roles and Christmas Gift Shopping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 333-345, December.
    2. Cathy Hart & Andrew M. Farrell & Grazyna Stachow & Gary Reed & John W. Cadogan, 2007. "Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence," The Service Industries Journal, Taylor & Francis Journals, vol. 27(5), pages 583-604, July.
    3. Dittmar, Helga & Beattie, Jane & Friese, Susanne, 1995. "Gender identity and material symbols: Objects and decision considerations in impulse purchases," Journal of Economic Psychology, Elsevier, vol. 16(3), pages 491-511, September.
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    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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