Effects Of Hedonic - Utilitarian Motives And Life Style On Attitudinal-Behavioral Loyalty
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Volume (Year): 24 (2010)
Issue (Month): 1+2 ()
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- Barbara Carroll & Aaron Ahuvia, 2006. "Some antecedents and outcomes of brand love," Marketing Letters, Springer, vol. 17(2), pages 79-89, April.
- Fischer, Eileen & Arnold, Stephen J, 1990. " More than a Labor of Love: Gender Roles and Christmas Gift Shopping," Journal of Consumer Research, University of Chicago Press, vol. 17(3), pages 333-45, December.
- Odin, Yorick & Odin, Nathalie & Valette-Florence, Pierre, 2001. "Conceptual and operational aspects of brand loyalty: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(2), pages 75-84, August.
- Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. " Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, University of Chicago Press, vol. 20(4), pages 644-56, March.
- Kaul Subhashini, . "Hedonism and Culture: Impact on Shopper Behaviour," IIMA Working Papers WP2006-10-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
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