The Willingness to Pay to Remove Billboards and Improve Mountain Views
We use the contingent valuation method to measure the amount citizens are willing to pay to improve mountain-view aesthetics through the removal of billboards. Our approach addresses both the perceived property rights as well as the perceptions of the status quo in the southern Appalachian Mountains. We find that individuals who retire to the mountains have different preferences for land use and mountain views than individuals who have ancestors who lived in Watauga County. In the aggregate, we find that citizens are willing to pay up almost one-half million dollars to remove billboards from Watauga County roadsides. This study provides insights to the debate surrounding land use in the mountains.
|Date of creation:||2006|
|Date of revision:|
|Contact details of provider:|| Postal: Thelma C. Raley Hall, Boone, North Carolina 28608|
Web page: http://economics.appstate.edu/
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- Steven B. Caudill & Peter A. Groothuis, 2005.
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University of Wisconsin Press, vol. 81(3).
- Steven Caudill & Peter Groothuis, 2004. "Modeling Hidden Alternatives in Random Utility Models: An Application to Don’t Know Responses in Contingent Valuation," Working Papers 04-07, Department of Economics, Appalachian State University.
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