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Willingness to Pay for Low Probability, Low Loss Hazard Insurance

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  • John C. Whitehead

Abstract

We estimate the willingness to pay for low probability, low loss hazard insurance with the contingent valuation method. The application is to household hurricane evacuation cost insurance – a new product for which there is currently no market. We find that a majority of respondents would not purchase the product at even the lowest price. In general, respondents are rational in response to the probability and costs of a evacuation. Respondents are not likely to pay anything for evacuation cost insurance.

Suggested Citation

  • John C. Whitehead, 2006. "Willingness to Pay for Low Probability, Low Loss Hazard Insurance," Working Papers 06-08, Department of Economics, Appalachian State University.
  • Handle: RePEc:apl:wpaper:06-08
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    File URL: http://econ.appstate.edu/RePEc/pdf/wp0608.pdf
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    References listed on IDEAS

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    1. Trudy Ann Cameron, 1991. "Interval Estimates of Non-Market Resource Values from Referendum Contingent Valuation Surveys," Land Economics, University of Wisconsin Press, vol. 67(4), pages 413-421.
    2. David Dickinson & Dee Von Bailey, 2004. "Willingness-to-Pay for Information: Experiex-post, have been developed to mitigate or eliminate the overstatement of hypothetical willingness to pay. The ex-ante approach addresses hypothetical bias i," Working Papers 04-21, Department of Economics, Appalachian State University.
    3. Cameron, Trudy Ann, 1988. "A new paradigm for valuing non-market goods using referendum data: Maximum likelihood estimation by censored logistic regression," Journal of Environmental Economics and Management, Elsevier, vol. 15(3), pages 355-379, September.
    4. Ganderton, Philip T. & Brookshire, David S. & McKee, Michael & Stewart, Steve & Thurston, Hale, 2000. "Buying Insurance for Disaster-Type Risks: Experimental Evidence," Journal of Risk and Uncertainty, Springer, vol. 20(3), pages 271-289, May.
    5. McClelland, Gary H & Schulze, William D & Coursey, Don L, 1993. "Insurance for Low-Probability Hazards: A Bimodal Response to Unlikely Events," Journal of Risk and Uncertainty, Springer, vol. 7(1), pages 95-116, August.
    6. John C. Whitehead, 2000. "“One Million Dollars a Mile? The Opportunity Costs of Hurricane Evacuation,”," Working Papers 0005, East Carolina University, Department of Economics.
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