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The Potential for Greenhouse Tomato Production Expansion in Florida

  • Asci, Serhat
  • VanSickle, John J.
  • Cantliffe, Daniel J.

The U.S. fresh winter tomato industry and Mexican tomato production have been engaged in a trade conflict since the early1970s. Given that tomato is the highest valued fresh vegetable item, the fresh tomato market in the U.S. is open for rent seeking actions of importers and domestic producers. While importers try to increase their shares by lowering the prices, domestic producers attempt to keep tomato as a high-valued item and at the same time avoid any costly investment in production practices (such as greenhouse production). However, the competition with Mexican greenhouse tomato producers push winter tomato producers (particularly, in Florida) to search for new investment opportunities. This paper utilizes net present value and real option analysis to investigate whether it is beneficial for Florida tomato producers to invest in greenhouse production methods to stay competitive in the tomato market during the winter season.

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Paper provided by Southern Agricultural Economics Association in its series 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida with number 143095.

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Date of creation: 2013
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Handle: RePEc:ags:saea13:143095
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  1. VanSickle, John J. & Evans, Edward A. & Emerson, Robert D., 2003. "U.S.-Canadian Tomato Wars: An Economist Tries to Make Sense Out of Recent Antidumping Suits," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 35(02), August.
  2. Featherstone, Allen M. & Kastens, Terry L., 2000. "Non-Parametric And Semi-Parametric Techniques For Modeling And Simulating Correlated, Non-Normal Price And Yield Distributions: Applications To Risk Analysis In Kansas Agriculture," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 32(02), August.
  3. Ramirez, Octavio A., 2000. "Parametric Modeling And Simulation Of Joint Price-Production Distributions Under Non-Normality, Autocorrelation And Heteroscedasticity: A Tool For Assessing Risk In Agriculture," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 32(02), August.
  4. Uva, Wen-fei L. & Weiler, Thomas C. & Milligan, Robert A. & Albright, Louis D. & Haith, Douglas A., 2000. "Risk Analysis Of Adopting Zero Runoff Subirrigation Systems In Greenhouse Operations: A Monte Carlo Simulation Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(2), October.
  5. Cook, Roberta L. & Calvin, Linda, 2005. "Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry," Economic Research Report 7244, United States Department of Agriculture, Economic Research Service.
  6. Richardson, James W. & Klose, Steven L. & Gray, Allan W., 2000. "An Applied Procedure For Estimating And Simulating Multivariate Empirical (Mve) Probability Distributions In Farm-Level Risk Assessment And Policy Analysis," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 32(02), August.
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